Metrics Media

Core ABM, Account Based Advertising

EIN News | August 25, 2023

Programmatic ad buying has revolutionized the digital media space, making it far easier for both B2C and B2B advertisers to reach their target audiences. While B2B advertisers have taken advantage of the technology, many haven’t been able to transfer their account-based marketing strategies directly into programmatic due to unique data challenges. Bombora, the leading provider of B2B Intent data solutions, is solving that issue with the launch of Intelligent Account-Based ...

Intercom | July 15, 2020

Intercom, a conversational relationship platform (CRP), launched its Conversational Support Funnel, a framework that aims to help customer service teams conduct better outbound conversations that drive brand loyalty....

ABM Accounts

ON24 | August 30, 2021

Digital experience platform ON24 updated its webinar solution Webcast Elite with new capabilities designed to engage both in-person and virtual attendees: Hybrid Mode. The new tool aims to help B2B organizations deliver integrated event experiences for in-person and virtual audiences simultaneously to increase engagement and participation from the attendee’s current location. Hybrid Mode enables organizations to provide customized event-related content and communication capa...

Account Based Data

Apollo.io | October 12, 2023

Apollo.io, a prominent go-to-market solution for sales and marketing teams, has announced the introduction of Olympus 2023, its first-ever virtual event. This event presents keynotes and guest speakers exploring the future of sales. Open to professionals in sales, revenue operations, and marketing, Olympus provides insights on enhancing go-to-market strategies, forecasting pipelines amidst economic uncerta...