Mortimer Harvey

Account Based Data

Demandbase | December 20, 2022

Demandbase, the Smarter GTM™ company that helps B2B organizations hit their revenue goals, today announces its new Workspaces capability that allows customers to configure account partitions for their business units, keeping data and activities separated. This move helps sales and marketing teams save time, reduce confusion, and strengthen security by only showing the data relevant to specific business units. Workspaces is more than just filtering the data to a specific busi...

ABM Accounts

PR Newswire | August 02, 2023

Momentum ITSMA today announced the appointments of a new global Head of Research, Brad Bortner, to lead its research practices, and UK-based Chief Financial Officer, Dianne Buchanan. To support its global client base, the strategic addition of Bortner and Buchanan reaffirms Momentum ITSMA's commitment to providing unmatched expertise and delivering exceptional value to its clients worldwide. As the business landscape rapidly evolves and demands for solutions to gr...

Core ABM

MRP | September 14, 2021

MRP Prelytix™, the only enterprise-class predictive ABM platform, today announced key findings from its new primary research study, The State of Account-Based Marketing Maturity. The in-depth study of more than 1,275 marketers across four continents identifies an elite group of companies (23%) who report significant revenue impact from ABM and benchmarks the specific practices that set these leaders apart from their lower performing peers. The first-ever research goes beyond basic statisti...

ABM Accounts

NetLine | February 03, 2021

NetLine Corporation introduced an open B2B lead gen marketplace to push the future of B2B demand generation. This is first and only bid-based platform to generate B2B leads. With the exposed marketplace, B2B Marketers advance better control on the ROI of their content syndication demand generation campaigns, thereby mimicking the buying behavior already trusted across programmatic, display, and search engine marketing channels. Previously the #1 B2B Buyer Engagement Platform, NetLine's overv...