Pivot Design

Core ABM

Demand Spring | September 20, 2022

Two-thirds of marketers have implemented ABM strategies in their organizations BOSTON, MA – September 20, 2022 – Revenue Marketing consultancy Demand Spring today released their first annual State of Account-Based Marke...

ABM Accounts

Business Wire | May 24, 2023

Seismic, the global leader in enablement, today announced it has appointed Paige O’Neill as Chief Marketing Officer. Paige will lead all marketing functions including corporate, product, field, partner, and customer marketing. She will focus on elevating Seismic’s efforts across the full customer journey and driving closer alignment across marketing, go-to-market, product, and engineering teams. Before joining Seismic, Paige served as chief marketing officer (CMO) at...

Account Based Data

Ada, LiteBit | December 29, 2021

The Netherlands-based cryptocurrency broker LiteBit continues its partnership with Ada, a Toronto-based customer service chatbot vendor. LiteBit had engaged Ada in 2017 after its integration with Zendesk didn’t seem enough to handle its customer experience. Ruth Zive, Senior Vice President of Marketing at Ada, said, “Ada is actually underpinned by machine learning models and natural language processing. We're able to recognize intent and really deliver AI-powered e...

Core ABM

PR Newswire | June 06, 2023

Demandbase, the Smarter GTM™ company that helps B2B organizations hit their revenue goals, today introduces the biggest breakthrough in B2B since ABM — AI-powered buying groups. Demandbase One™ will be the first and only platform to use cutting edge, generative AI to analyze millions of data points, drawing from more than 150M B2B contacts combined with the industry's deepest advertising, intent, and engagement data to generate dynamic B2B buying groups, assign roles ...