PointClear

Account Based Execution, Account Based Advertising

PR Newswire | July 26, 2023

Demandbase, the Smarter GTM™ company that uses AI to help B2B organizations hit their revenue goals, today launches the first-ever Connected TV (CTV) advertising solution tailored specifically for B2B advertisers, using its proprietary Piper B2B DSP. Piper's ability to precisely target accounts and buying groups that are showing intent is unique in the industry. Combining that precision with its unparalleled granular reporting will be a first in the increasingly popular CTV adver...

Account Based Analytics

Lytics | May 11, 2022

Lytics, a customer data platform (CDP), has been named in a recent Forrester report, Now Tech: Customer Analytics Technologies, Q1 2022, as a customer analytics focused CDP. In a separate report, New Tech: Account-Based Marketing, Q1 2022, Forrester cited Lytics among new tech vendors in account-based marketing products. “CX leaders who wish to truly understand their customers, what they do, and how they feel about experiences must collect and analyze data to produce custome...

ABM Accounts

Jabmo | April 08, 2022

Jabmo, a provider of account-based marketing (ABM) solutions to the manufacturing, life sciences, and healthcare industries, has expanded the sales enablement capabilities of its Omnichannel ABM platform. Jabmo now automatically sends the following two types of email alerts to key account sales managers, which are personalized based on their portfolios: Real-time alerts about surges in buying group intent; and Weekly account reports that summar...

Targeted Account Strategy

ON24 | January 30, 2023

Gartner expects that by 2025, 80 percent of B2B sales engagements will occur via digital platforms. This is why more than 2,000 B2B firms choose ON24, a leading digital engagement platform that enables sales and marketing teams to gather data-driven insights, develop engaging experiences, and drive pipeline and revenue growth. Recently, ON24 recognized 2022's digital engagement leaders, highlighting customers with the year's most successful webinars, virtual events, and content exp...