RAW - Marketing

Account Based Data

Business Wire | March 27, 2023

Five9, Inc. (NASDAQ: FIVN), a leading provider of the Intelligent CX Platform and Invoca, a cloud leader in AI conversation intelligence, today announced that they have expanded their strategic partnership to deliver a solution that enables deeper insight into real-time data throughout the entire customer journey and brings the contact center and the marketing teams closer together to enable more “fluid” CX. This customized solution called PreSense, combines the powe...

ZoomInfo | April 09, 2020

ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, today announced the launch of ZoomInfo Intent, a new, B2B-specific solution that leverages proprietary machine learning technology to shed light on purchasing signals for marketing and sales professionals. ZoomInfo Intent pinpoints what prospects and customers to engage with and when—enabling go-to-market teams to get in front of existing prospects earlier in the sales cycle, identify new leads based on buying signal...

Account Based Data

Business Wire | October 30, 2023

Acxiom, the customer intelligence company, unveils its AI investment to help the world's leading brands implement Salesforce AI technologies. Acxiom's AI expertise can help brands deploy Salesforce Einstein and Data Cloud to boost the strategic value of their data, resulting in data-driven customer insights and business outcomes for marketers. As a Salesforce partner, Read More

Sarbacane | September 08, 2020

Marketing technology and specifically tools that help companies leverage the internet to connect with customers in a way that is compliant with a new wave of data protection and privacy policies continues to see a lot of traction with businesses and investors. In the latest development, Sarbacane, the French company that makes the Mailify SaaS-based email and text marketing platform, along with other martech software, has raised $27 million, funding that it plans to use to continue building more...