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Core ABM
ExchangeWire | September 27, 2023
Expandi Group, the largest EMEA B2B martech and ad tech provider, today (September 26th, 2023) announced the purchase of B2B account-based marketing (ABM) platform Jabmo and all its marketing assets, including the well-known brand. With offices in Europe and the US, Jabmo has powered ABM B2B marketing strategies for more than 50 of the world’s largest manufacturing, life sciences, and...
Account Based Data
RollWorks | October 08, 2021
RollWorks, a division of NextRoll, today announced the availability of Journey Events, and new enhancements to Journey Stages; integrated capabilities in the RollWorks Account-Based Platform that provide B2B marketing and sales teams insights into how their combined go-to-market activities impact account progression and which activities are most efficient at driving accounts to the next stage in the buying journey. ABM has quickly become table stakes in B2B marketing, yet marketer...
Account Management
Demandbase | December 16, 2021
Demandbase, the B2B go-to-market leader, today announced it has been identified as a Representative Vendor in the 2021 Gartner Market Guide for Revenue Data Solutions.[1] According to this report “revenue data solutions provide actionable context about customers and prospects, making planning, acceleration and engagement activities more effective.” As per this report, the six key factors that differentiate most vendors are data sources, intent data, predictive analytics, customizatio...
Account Based Data, ABM Accounts
PR Newswire | May 18, 2023
Demandbase, the Smarter GTM™ company that helps B2B organizations hit their revenue goals, today announces improvements to its Smarter Sales Intelligence solution, with new functionality that simplifies the day-to-day work of B2B sales reps. With Demandbase Sales Intelligence, sellers can access all the tools, data, and prescriptive insights they need in one place, making it easier to figure out what to do next with their most important resource: time. The new functionality includes ...
Core ABM, Account Based Data
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