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Core ABM

CMO Council | October 13, 2023

The Chief Marketing Officer (CMO) Council announced entering into a partnership with WM America, a leading B2B marketing company, on a new Q4 thought leadership program. The thought leadership initiative is an urgent response to enhance marketing compliance through lead revenue science, addressing inefficiencies in demand generation and customer engagement amid the evolving digital buyer journey. <...

ABM Accounts

MRP, ServiceNow | June 03, 2022

On June 1, MRP, the only enterprise-class account-based sales and marketing platform, announced that ServiceNow would present a case study, “Increasing Speed to Revenue with Insight-Driven ABM”, at the upcoming virtual B2BMX: Next-Level ABM event. This session will take place on Tuesday, June 7, from 3:30-4:00 pm EDT. MRP will host “Beyond Intent: Harnessing Next-Gen AI To Advance Your ABM Strategies” on Wednesday, June 8, from 2:15-2:45 pm EDT. This sessio...

Demandbase | June 18, 2021

Demandbase announced notable novel features released in the Demandbase One ABX Cloud. Demandbase is already rich in analytics. The ABX Cloud will expand the capabilities further with Multiple Predictive Models. The upcoming feature will enable customers to create customized Pipeline Predict and Qualification Score models for any product, business unit, or industry on their own, without the need for professional services. This is ground-breaking for predictive analytics. And permit...

Buyer Intent Data

Bombora, Great Place to Work | September 08, 2022

Great Place to Work® and Fortune have honored Bombora, the leading provider of B2B Intent data solutions, as one of the 2022 Best Workplaces in Advertising & Marketing™. This is Bombora’s first time being named to this prestigious list, this year coming in at tenth place. Earning a spot means that Bombora is one of the best companies to work for in the country. This is Bombora’s second award from Great Place to Work in 2022. The company was also named one...