Yes Marketing

yesmarketing.com

Yes Marketing focuses on enabling marketers to engage, acquire and retain consumers along each stage of the consumer journey with a brand – from awareness through consideration, purchase and lifetime loyalty. This is accomplished through a unique combination of expert marketing services, best-of-breed technology and proprietary data assets that enable brands to create and deliver truly personalized, data-driven customer experiences with the help of a single vendor with an integrated technology and service offering.

C-Suite On Deck

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Events

B2B Marketing Leaders Forum APAC 2024

Conference

Madison Account Based Marketing Workshop

Conference

Related News

Buyer Intent Data

ZOOMINFO EARNS 28 #1 GRID RANKINGS AND 128 LEADER RATINGS IN G2’S SUMMER 2023 REPORT

Business Wire | June 22, 2023

ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, earned the #1 spot on 28 grids in G2’s Summer 2023 Grid Reports, winning recognition as the top Enterprise solution in nine categories. Altogether, the company received 167 awards in the reports, which also include G2’s Momentum Reports and Index Reports. ZoomInfo was recognized with 128 Leader badges, while its products secured No. 1 rankings in at least one grid within 10 differe...

Account Based Data, ABM Accounts

DEMANDBASE CELEBRATES NEW AND RENEWING RELATIONSHIPS WITH CUSTOMERS

PR Newswire | June 29, 2023

Demandbase, the Smarter GTM™ company that uses AI to help B2B organizations hit their revenue goals, today announces new customer relationships, significant wins, and noteworthy accomplishments achieved by existing customers. This quarter, the company earned contract renewals and/or expansions with numerous high profile customers, including T-Mobile, Sprout Social, BNY Mellon, and Appcast. Demandbase also added noteworthy new clients to its roster, including Quest Diagnostics and Kra...

Account Based Execution

CONTENTGINE UNVEILS GROUNDBREAKING CONTENT INDICATION PLATFORM ENABLING MARKETERS TO GAIN NEW INSIGHTS INTO B2B INTENT AND CONTENT ENGAGEMENT

Contentgine | February 21, 2022

Contentgine® (www.contentgine.com), the world leader in content-based marketing, today unveiled its Content Indication Platform, also known as "CIP," for use by business-to-business (B2B) marketing and sales teams across 120 major product categories. The online SaaS platform provides access to Contentgine's proprietary and 100% first-party account intent and categorical content insights that allow for expansion and prioritization of target account lists and content consumption ...

Core ABM

SURVEY FINDS EXECUTIONAL GAP BETWEEN MARKETING AND SALES IS HINDERING PERSONALIZATION AT SCALE FOR ACCOUNT-BASED MARKETING SUCCESS

Renegade, Conversica | October 22, 2021

Conversica, Inc., a leader in Conversational AI solutions for enterprise revenue teams that help organizations attract, acquire and grow customers at scale, today revealed findings of an emerging executional gap between marketers and salespeople, as shown in the new 2021 State of Account-Based Marketing (ABM) Report in partnership with Renegade Marketing. The study found that, while 87% of marketers and salespeople agree and believe in ABM’s efficacy for converting target accounts into pip...

Buyer Intent Data