Alyce, Marketo Announce Integration Aimed To Boost Customer Engagement

Alyce, a personalized gifting platform, announced its collaboration with Adobe and full integration with Marketo Engage, part of Adobe Experience Cloud. Alyce for Marketo Engage is designed to enable marketers, sales teams and SDRs to deliver a personal and relevant experience and measure the impact and attribution of their one-to-one gifting campaigns within Marketo Engage.

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