InsideView Incorporated Buyer Intent Data from Bombora for Marketers to Improve Intelligence Offerings

InsideView, a Demandbase company, incorporated Bombora’s intent data into its B2B data and intelligence platform. This will allow marketers to combine intent signals with other data sets to gain a competitive advantage.

The company will include Bombora’s intent data with its InsideView Insights, InsideView Apex, and InsideView Target offerings to create InsideView Intent Data. This combined data set provides users with insights into an account’s buying intent, decision makers’ preferences, and research trends. These are set up to help users filter account lists and focus on campaigns that drive engagement. In addition, InsideView Intent Data will also empower users to track surge scores to give updates when buyers interact with the specific topics or reach a pre-determined score.

As per TrustRadius, 87 percent of buyers want to self-serve all or part of their buying journey. In addition, Gartner evaluates about 17 percent of the time buyers spend considering a new purchase is spent talking to potential vendors. By adding Bombora’s intent data to the InsideView platform, InsideView customers will combine insights on intent to purchase all the other data to get customers.

On this, Marc Perramond, VP of Product at InsideView, said in a statement, “Every seller would know when a target account is in the market for their product or service. It will be because timing is often the most challenging part of the sales process. Therefore, our goal is to provide the most all-inclusive and relevant B2B intent signals to our customers. This will make them easily accessible to inform their decisions and daily activities. “