Sigstr Strengthens SalesLoft Integration To Bring Targeted Email Signatures To Sales Reps

Sigstr, an email signature marketing solutions provider, unveiled a deeper integration with SalesLoft, a sales engagement platform, designed to bring ABM capabilities into SalesLoft email cadences. The integration aims to help sales teams better promote their content and events to target accounts, accelerate the buyer’s journey and better align sales and marketing teams. Through the integration, users are positioned to create personalized email signature campaigns for different audience lists. The signatures can be personalized for specific accounts or targeted by region, persona, industry, opportunity stage and more. The average sales person sends over 20,000 emails every year.