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Content Marketing Meet Content Selling

December 31, 2016

Earlier this week we published a byline called “Content Marketing, Meet Content Selling”. The piece looked at an interesting trend: increasingly sales teams are relying on content as a powerful tool to advance the sales process. And they are learning the lessons gained from Content Marketing. Content Marketing is an approach that helps generate awareness and interest through thoughtful, fun, and engaging content. But sales teams need to similarly deliver great content. After all, buyers are increasingly disconnected from the sales team throughout the selling process. That means that each engagement needs to be high value. And it means that buyers need to have useful content to build their business case internally.

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ADG Creative harnesses process, experience and talent to leverage conventional & new media methodologies. In other words: we make things happen for brands. Good things. Big things. Profitable things. We work with government and commercial clients who want to build stronger corporate identity, focus business strategy, recruit, train & retain personnel, and achieve greater professional success. It's a mouthful. But it's our mission - and we live it every day.

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