Relationship to Revenue: Using ABM and MarTech to Seal the Deal

"In this infographic, you’ll find out how to use the right tools, create appropriate content, and work with the right people-not only to help generate new revenue, but also retain current clients. Despite the hype, account-based marketing is really nothing new. So what’s changed? When it gets down to it, it’s simply a matter of taking the old methodologies and pairing them with new technology. The result? Reaching the right people at the right time."

Spotlight

Creative Productions

Creative Productions is an award-winning integrated marketing and promotions agency leveraging strategy, creative, and technology to build brands, engage and retain customers, and drive sales. The agency delivers measurable results for a variety of programs including customer websites, email marketing, targeted advertising, and point of sale materials for clients including Toyota Motor Sales U.S.A., Inc., Metrolink (Southern California Regional Rail Authority), and Goodwill SOLAC, along with clients in entertainment, sports, energy, and heath care sectors…

Other Infographics
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How To Personalize Your Messaging To Increase Sales And Create Loyal Customers

Infographic | August 9, 2021

With 55% of buyers preferring to interact with content that is tailored specifically for them, it's more important than ever for marketers to deliver personalized messaging that speaks to their buyers' pain points. This infographic from CleverTap highlights key stats about the role of personalized messaging in buyer experiences, and provides 10 tips for improving personalization efforts in email, mobile and in-app content.

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How to Build a Robust ABM Program

Infographic | December 28, 2021

ABM technology is enhancing marketing strategies for B2B companies by targeting only accounts with buyer intent. ABM leverages basic info, data about the kind of technology the lead uses, lead behavior, and data gained through form filling, and event attendance to target accounts and segment them based on priority.

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3 reasons marketing leaders rely on AI

Infographic | June 6, 2022

The pandemic caused many sales and marketing tactics to come to a screeching standstill. But adoption of artificial intelligence (technology marketers have been slow to employ) went through the roof. Frito-Lay Chief Growth Officer told Harvard Business Review that the crisis inspired his team to compress their five-year digital transformation plans into six months.

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Chatbots: Revolutionizing B2B Engagement

Infographic | July 13, 2022

Businesses are using conversational marketing to improve customer interactions and meet their pipeline goals by engaging buyers. Why Use Chatbots in ABM? Account-based chatbots can segment data, audiences, intent signals, and personalization for better targeting.

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The Importance of Conversational Marketing in ABM

Infographic | December 10, 2021

Conversational marketing is about leveraging the power of real-time conversations and two-way dialogue to engage customers and seamlessly move them through your marketing and sales funnels. This could be online chats, social media channels, or live brand experiences, but the end goal is the same — engaging with customers one-on-one to stand out from the competition and humanize your brand.

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Why Should You Implement AI-based Marketing in Your ABM Strategy?

Infographic | December 18, 2021

In a recent survey, Demandbase found that 80% of marketers had plans to integrate AI into their ABM marketing strategy. Another survey conducted by MarketingProfs concluded that businesses that used AI in their ABM strategies had 59% higher closing rates as compared to others. They saw a 58% increase in their revenue and a 52% increase in their conversions.

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Spotlight

Creative Productions

Creative Productions is an award-winning integrated marketing and promotions agency leveraging strategy, creative, and technology to build brands, engage and retain customers, and drive sales. The agency delivers measurable results for a variety of programs including customer websites, email marketing, targeted advertising, and point of sale materials for clients including Toyota Motor Sales U.S.A., Inc., Metrolink (Southern California Regional Rail Authority), and Goodwill SOLAC, along with clients in entertainment, sports, energy, and heath care sectors…

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