The ROI of Retaining Sales Reps

September 30, 2019

The greatest investment your company can make is in its people—specifically sales reps. Unfortunately, most organizations don't see the real impact of their top performers until they leave—and the cost to replace them is often high. This is why, to retaining high-performing sales reps is key to driving growth and success. Learn why identifying reps at risk for attrition is important for your team's morale and also your bottom line in this infographic.

Spotlight

FusionGrove

We are excited to announce that Riverview B2B has a new brand name - FusionGrove.Are competitive threats your #1 challenge in growing, protecting and expanding the customer base? Are you under pressure to fix poor lead quality and low conversion rates? You need a game changer for lead generation and pipeline velocity.FusionGrove is the account-based orchestration platform that helps B2B sales and marketing leaders transform revenue success. You can segment and target accounts with augmented data intelligence, optimize content in co-ordinated plays and orchestrate customer interactions at scale. FusionGrove enables sales teams and channel partners to engage accounts and expand customer relationships. Our data-driven solution gives your business an edge in selling across the entire portfolio and accelerating time to revenue.

Other Infographics
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The Hidden Revenue Opportunity In Sales And Marketing Alignment

Infographic | May 23, 2022

Do you run a sales team? Have you ever wondered if your marketing and sales goals should align with each other? The answer is a yes. Aligned teams not only work better but also help increase productivity and revenue. Unfortunately, almost 78% of B2B companies have reported a misalignment between their sales and marketing teams. As a result, many such organizations have lost a whopping 10% of their annual revenue. Sales and marketing alignment, also known as ‘smarketing’, refers to a shared system of communications, goals, and strategies that enable sales and marketing teams in companies to work in unity.

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How to Build a Robust ABM Program

Infographic | December 28, 2021

ABM technology is enhancing marketing strategies for B2B companies by targeting only accounts with buyer intent. ABM leverages basic info, data about the kind of technology the lead uses, lead behavior, and data gained through form filling, and event attendance to target accounts and segment them based on priority.

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Anatomy of Real Purchase Intent Signals

Infographic | May 21, 2021

Purchase intent data is a powerful tool to help you reach active buyers researching solutions. But all intent is not created equal. Intent data is only as good as its source and the quality of signals that inform it. Read on to learn what attributes make up a strong intent signal, so you can confidently identify real purchase intent.

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10 Tell-tale Signs that Intent Data Is Here To Stay

Infographic | June 4, 2021

Intent data has been a hot topic amongst B2B marketers for a few years. But is it a passing trend, or is it here to stay? Our research suggests that intent data is here for the long haul and is only going to get more reliable, useful and fundamental to our marketing strategies.

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The Importance of Conversational Marketing in ABM

Infographic | December 10, 2021

Conversational marketing is about leveraging the power of real-time conversations and two-way dialogue to engage customers and seamlessly move them through your marketing and sales funnels. This could be online chats, social media channels, or live brand experiences, but the end goal is the same — engaging with customers one-on-one to stand out from the competition and humanize your brand.

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The Power of Account-based Marketing

Infographic | January 27, 2022

ABM targets accounts with buyer intent. 80% Marketers say ABM improves customer lifetime values. 87% Marketers say ABM outperforms other marketing strategies.

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Spotlight

FusionGrove

We are excited to announce that Riverview B2B has a new brand name - FusionGrove.Are competitive threats your #1 challenge in growing, protecting and expanding the customer base? Are you under pressure to fix poor lead quality and low conversion rates? You need a game changer for lead generation and pipeline velocity.FusionGrove is the account-based orchestration platform that helps B2B sales and marketing leaders transform revenue success. You can segment and target accounts with augmented data intelligence, optimize content in co-ordinated plays and orchestrate customer interactions at scale. FusionGrove enables sales teams and channel partners to engage accounts and expand customer relationships. Our data-driven solution gives your business an edge in selling across the entire portfolio and accelerating time to revenue.

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