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Top Account-Based B2B Selling Tools

The account-based sales model is changing the way that sales organizations sell, by treating prospects as markets of one and predicting which companies have the greatest likelihood of purchasing. It is a more strategic approach than traditional methods that produces a set of highly-targeted, high-value accounts where reps can focus (and personalize) their efforts. With this strategy, buyers feel as if the sales process has been customized just for them. Engagements with multiple decision-makers within an organization promote internal conversations and create a pool of advocates to help close a sale.

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We are a leading integrated digital consulting firm built from the ground up with a digital DNA. We are Brand and Demand Generation Experts. Brands look to us for their advertising strategy, and to develop their digital assets and creative and user experience. We execute on marketing and advertising through an end-to-end brand engagement, using digital media, (Earned, Owned and Paid) social, mobile and emerging technology. Our “Client-Partner” approach aligns our digital services with client goals to consistently deliver outstanding results and return on investment. USDM.net client engagements span an average ten years, because they know they can depend on us for informed thought leadership, honest advice and results that create measurable, bottom line value.

Other Infographics

Automation in Account-Based Marketing

Infographic | February 28, 2022

Demand generation and ABM can - and should - complement each other. Companies should consider integrated solutions incorporating a mix of ABM and marketing automation to interact with prospects and customers. - Tim Kopp, CEO of Terminus.

How To Personalize Your Messaging To Increase Sales And Create Loyal Customers

Infographic | August 9, 2021

With 55% of buyers preferring to interact with content that is tailored specifically for them, it's more important than ever for marketers to deliver personalized messaging that speaks to their buyers' pain points. This infographic from CleverTap highlights key stats about the role of personalized messaging in buyer experiences, and provides 10 tips for improving personalization efforts in email, mobile and in-app content.

How to Build a Robust ABM Program

Infographic | December 28, 2021

ABM technology is enhancing marketing strategies for B2B companies by targeting only accounts with buyer intent. ABM leverages basic info, data about the kind of technology the lead uses, lead behavior, and data gained through form filling, and event attendance to target accounts and segment them based on priority.

How Does Buyer Intent Data Enhance Your Marketing Efforts

Infographic | February 16, 2022

Some of the best intent data on the market today comes from well-known B2B content communities where buyers go to self-educate. According to a SiriusDecisions study, a B2B prospect is already 67% of the way into the purchasing journey.

AI and ML in B2B Marketing

Infographic | June 24, 2022

Artiﬁcial intelligence (AI) and machine learning (ML) are driving critical decision making, enhancing business intelligence, and creating innovative products and services in B2B marketing.

Accelerate your Buyer's Journey by curating relevant content

Infographic | June 2, 2022

Post-COVID marketing looks different. Marketers are relying heavily on content as a valuable substitute for in-person interaction and to engage buyers. In the process, it has been made clear that emails and ads alone don't engage the buyers at the level needed — buyers want more valuable, relevant 1141 content. They want an experience and content decision makers are turning to content experience platforms for help.

Top Account-Based B2B Selling Tools