Yahoo Gemini Adds Retargeting For Site Visitors And App Users

Yahoo is steadily ramping up Gemini’s capabilities. Last week, Yahoo rolled out two new retargeting capabilities for native advertising as well as some new measurement tools. First, there are two aspects of Custom Audience targeting in Yahoo Gemini: site visitor retargeting and customer list retargeting. Customer list retargeting is actually app user retargeting. Let’s take them one at a time. Retargeting Website Visitors The website visitor retargeting in Yahoo Gemini is simple to set up. First you’ll have to add the tracking code to your site, but from there the interface is very basic. You can quickly build audiences in the UI based on pages users visited or didn’t visit.