Demandbase Extends ABM Platform with Artificial Intelligence-Based Conversion Solution

Demandbase, a leader in Account-Based Marketing (ABM), today announced the launch of its next generation Conversion Solution, helping generate measurable sales activity, increased lead generation and faster sales cycles. The Conversion Solution is part of the comprehensive, full-funnel Demandbase ABM Platform, which also includes Targeting and Engagement solutions. It provides tighter ABM integration between marketing and sales teams, and ultimately improves the sales process by delivering artificial intelligence-enabled intent data and insights to sales teams so that they can contact the right target accounts with the right messages at the right time. The Conversion Solution integrates with Salesforce Sales Cloud, Slack and LinkedIn's Sales Navigator to make it easier for sales teams to automatically receive insights and reach out to target accounts using the tools they access most."The success of marketing is no longer measured by MQLs or CTRs. It's about increased sales activity that leads to revenue and can be tied all the way back to the top of the funnel," said Chris Golec, CEO of Demandbase. "The Conversion Solution is a brand new way to surface powerful information that wasn't previously available and allow sales teams to truly understand the behavior and needs of their target accounts so that they can increase their close rates."B2B marketers often struggle with how best to support sales through the final stages of converting prospects to customers. According to Forrester Research, aligned organizations achieve an average of 32 percent annual revenue growth while less aligned companies report an average 7 percent decline in revenue.