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What Makes a Prospect Attractive for Account-Based Marketing

The basic premise of account-based marketing (ABM) is that a company should focus its marketing and sales efforts on prospects that have a strong likelihood of becoming good customers. So it shouldn’t be surprising that account selection is widely regarded as the most critical step in building a successful ABM program.

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Dom Nicastro | April 03, 2020

Dom Nicastro | April 03, 2020

Dom Nicastro | April 03, 2020

Dom Nicastro | April 03, 2020

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