Account-Based Tactics Need Strong Data Foundation
Avention- OneSource Solutions | July 20, 2016
As account-based marketing strategies have taken off in popularity with B2B marketing teams, it becomes clearer that the most successful ABM programs are built on a foundation of strong customer data.The “Account-Based Marketing: The Art of the Start” report from Avention polled B2B marketers on the impact of ABM tactics and the challenges they have faced implementing them. Access the entire article (and link to report) at FierceCMO