Jabmo, an ABM solutions provider in the domains of life sciences, manufacturing, and healthcare, has introduced dynamic intent scoring to its omnichannel ABM platform. This new scoring system assigns a numerical buying intent score from 0 to 100 to each key account. This score is based on first-party engagement data from website activity and marketing interactions. This analysis can be customized with specific criteria, surfacing insights that help B2B marketing and sales representatives select high-value target accounts and prioritize the closest ones making a purchase decision.
"With this latest update, our customers can not only go deep on target accounts selected for account-based advertising but also gain greater visibility into all accounts engaging with their website and marketing content anonymously. Ultimately, these insights help marketing and sales teams win more deals faster by focussing and engaging with the key accounts most likely to buy," said Nick Heys, CEO of Jabmo, in a statement.
"With this latest update, our customers can not only go deep on target accounts selected for account-based advertising but also gain greater visibility into all accounts engaging with their website and marketing content anonymously. Ultimately, these insights help marketing and sales teams win more deals faster by focussing and engaging with the key accounts most likely to buy," said Nick Heys, CEO of Jabmo, in a statement.
Here are the account-level intent score components:
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Buying group size, including known and anonymous buying group members;
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Key pages viewed, average time spent, and content consumed;
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Activity on pages designed for specific stages of the buying group journey; and
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Omnichannel engagement signals.
Jabmo customers can enhance their evaluation by industries and sectors, countries and regions, marketing channels, accounts and divisions, and date ranges.