Outreach, the sales execution platform that helps revenue organizations to deliver predictable growth, announced the launch of ‘Outreach Guide’ at its Outreach Explore ’22 event. Outreach Guide is a new revenue intelligence solution that will help sellers enhance their deal management. It has a built-in, real-time conversation intelligence, deal health at a glance, best practice action plans, reps, and managers that can help improve execution across all the stages of the sales cycle.
Outreach also declared enhancements to its flagship product Outreach Engage and demonstrated the platform’s extensibility through a best-in-market deep integration with an account-based marketing solution, 6sense.
"Every revenue organization can experience ineffective sales execution leading to lost deals, wasted time, and sales rep turnover that causes them to fall short of their revenue goals, Outreach calls this difference between a revenue organization's potential and their actual performance the sales execution gap. Our platform helps revenue organizations close the sales execution gap for everyone in the sales cycle, from the rep to the chief revenue officer."
Manny Medina, CEO and co-founder of Outreach
Outreach Guide joins Outreach Engage and Outreach Commit to create the foundation of Outreach’s sales execution platform. This platform helps revenue organizations with efficient execution across every stage of the sales cycle, right from prospecting for new business opportunities to deal management to sales forecasting.
"We are focused on creating a single system of execution that helps revenue organizations operate at their full potential - and that means solving three problems - ineffective prospecting, inconsistent deal management, and inaccurate forecasting. Now, we can solve all three of those in one platform with Outreach Engage, Outreach Guide, and Outreach Commit, respectively. Thanks to the machine learning models built into the Outreach sales execution platform, these three products work better together. The models learn from the actions taken in our platform and generate data-driven, predictive, real-time insights that recommend actions for users to take to improve their sales execution," added Medina.
Outreach Guide has three core capabilities:
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Real-time assistance and conversation intelligence with Kaia
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Deal Health Score
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Automated and collaborative purchasing through Success Plans
Outreach and 6sense also released a new integration that embeds 6sense’s data and ABM solution into Outreach’s platform. By using Outreach’s platform extensibility, the integration lets reps know where their target accounts are in the buying journey. They also get insights on how and when the accounts have engaged and guidance on which actions to take to move the deal forward. This capability aligns the sales and marketing teams by using 6sense’s buyer engagement signals and embedding that actionable context seamlessly into the sales reps’ workflows.