SaleCycle

Core ABM, Account Based Advertising

Business Wire | August 29, 2023

Emplifi, a leading unified customer engagement platform, today announced that it is the winner of the “Influencer Marketing Innovation Award” in the 6th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales and advertising technology industry today. Emplifi’s combined product suite enables leading brands...

Accenture | July 03, 2020

Financial details of the acquisition were not disclosed. The deal adds account-based marketing, customer advocacy, sales enablement and marketing automation to Accenture’s current offerings. Accenture’s acquisition of Yesler follows its purchase of Ideoclick earlier this year, a cloud based e-commerce optimisation software that sells on Amazon. Yesler is based in Seattle with over 400 employees worldwide, including offices in Philadelphia, London, Toronto, Singapore, Port...

Core ABM, ABM Accounts

EIN News | June 28, 2023

Infinite Edge Consulting (IEC), a leading marketing consultancy, and Folloze, creator of the world’s first and only no-code B2B Buyer Experience Platform, today announced a strategic services partnership to help customers effectively navigate the journey to maximize their success with ABM and accelerate their pivot to an ABM-driven demand generation approach. This partnership is a critical milestone in the growth of the Infinite Edge ABX Maturity Practice, which provides digital mark...

Account Based Data

PR Newswire | May 19, 2023

Demandbase, the Smarter GTM™ company that helps B2B organizations hit their revenue goals, today announced it has been included in Forrester's Account-Based Selling Technologies Landscape, Q2, 2023 report. The report provides an overview of 17 notable providers in the category. In the report, the authors covered the business value that account-based selling technologies like Demandbase deliver, including improved visibility into the potential of each account and increased sales r...