AdExchanger

AdExchanger | September 19, 2017

Facebook’s decision to disable segments around self-reported user information, including employers, won’t significantly change the amount of spend the platform gets from B2B marketers, according to numerous agency sources....

AdExchanger | September 12, 2016

The push behind this update to WhatsApp’s privacy policy not only enables Facebook to serve more relevant ads but also could, in the future, allow for targeted and contextual-based advertising in WhatsApp. Putting the power of messaging app data to work could help the industry deliver “pull” advertising – advertising at its best – within a self-contained, do-it-all platform. What’s so intriguing about messaging apps is their ability to dominate users’ mobile moments and total screen time. These...

AdExchanger | November 21, 2017

The question-and-answer site Quora considers itself a unique hybrid of search and social. Since neither of those platforms open themselves up to programmatic demand, Quora decided it wouldn’t go that route either....

Miracle Digital Hong Kong | Digital Transformation Agency | January 21, 2020

We are glad to announce Miracle – Digital Marketing and Transformation Agency Hong Kong is here to serve. The essential challenge now lies in Hong Kong enterprises’ reluctance to transform themselves into a digital organization – with barriers being organizational as much as psychological inertia. So just how important is digital transformation? Digital transformation can boost the bottom line by more than 50% over the next five years for companies that pu...