Spitfire Group

INFUSEmedia | June 30, 2020

INFUSEmedia, a demand generation engine, is now offering a second phase of its Demand Generation Business Reopening Kit to provide U.S. and European SMBs with comprehensive services and resources to help them reopen successfully following the Covid-19 pandemic....

ABM Accounts

Doceree | June 10, 2022

Doceree, a global platform building unprecedented solutions for HCP programmatic marketing with proprietary data tools, announced today the expansion of its targeting offering with Doceree ABMTM, an account-based marketing (ABM) solution built exclusively for life sciences organizations that enables them to reach institutional decision makers based on accounts and intent. Doceree ABM equips marketers to target specific accounts or employ intent-based data to recognize the interest...

Madison Logic | March 03, 2020

Madison Logic, a leading global account-based marketing (ABM) platform, today announced that they have an arrangement with LinkedIn Marketing Solutions. With this new integration with the LinkedIn Marketing Analytics API, joint LinkedIn and Madison Logic clients can now measure accounts across three marketing channels on one unified, integrated platform to make smarter marketing and sales decisions. "Today's B2B marketers struggle to demonstrate their value due to the ongoing com...

Core ABM

6sense, Bombora | July 09, 2021

6sense has announced that it has expanded its collaboration with Bombora, the leading source of B2B Intent data to give all 6sense platform clients with Bombora's Surge® Intention data for their subscription. These clients can now utilise intent data from Bombora for the creation of dynamic audience segmentation, enhance their 6-sense prediction models and offer salesmen with extra intent data in the 6-sense Sales Intelligence Module. The number of recognised in-market acc...