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Target Marketing 101

The term “target marketing” has been around for decades, but that doesn’t mean that everyone knows what it is or how to apply it to their business. If you’re just starting out, or if marketing your business has been something that you do without fully understanding it, then getting a grasp on target marketing will be really valuable. Consider the infographic below your introductory lesson—Target Marketing 101. You’ll get a definition of what target marketing is, the process of identifying your target market, as well as a list of the kinds of questions you should ask when researching your target market. For an in-depth article on how to apply target marketing to your business, including case studies of it in action, check out “What Is Target Marketing?”

Spotlight

Nano Interactive

Nano Interactive drives business growth through using fully transparent intent data to find customers at scale across all media platforms. We are Europe’s leading provider for Search Intent Targeting. Our proprietary technology enables advertisers to deliver their display, mobile and video branding and direct response campaigns triggered by the specific search behaviour of indivdual users. About 500 million anonymized user profiles as well as 5 billion generated search queries per month serve here as a basis. Nano Interactive currently employs 60 people in Starnberg, Hamburg, London, Paris, Warsaw and Belgrade.

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Target Marketing 101