Account Based Data
RollWorks | February 02, 2023
RollWorks, a division of NextRoll, has released RollWorks In-Market Account Finder, a free tool that helps companies find sales-ready accounts in minutes by giving them access to data from RollWorks Keyword Intent about the customers' intentions. RollWorks In-Market Account Finder uses keyword intent data to provide businesses with real-time insights into buyer behavior and allows them to focus on targeting accounts that are most likely to purchase their products.
This feature combines Keyword Intent data with Bombora Intent and G2 buyer intent data to provide organizations with more certainty that an account is actually in-market, giving marketing and sales teams more precision as they build their target accounts. RollWorks In-Market Account Finder is a powerful tool for organizations that are looking to optimize their account-based strategies.
VP of Revenue Marketing at RollWorks, Jodi Cerretani, said, "As B2B marketers continue to grapple with resource efficiency, it will be even more critical to identify accounts that are actually in the market to buy." She added, "The availability of RollWorks' new In-Market Account Finder feature is an easy, free way to help organizations address economic headwinds head-on." She further said, "By having more buying signals at their fingertips, teams can narrow in on high-fit, in-market accounts and make outreach far more efficient and effective."
The RollWorks In-Market Account Finder is easy to use and can be reached by entering the name of a brand, product, or competitor and describing the perfect customer. The tool is being sent to RollWorks' entire client roster, and early benefits organizations are seeing include a list of high-fit, high-intent accounts and the ability to test the effectiveness of ABM methodologies without a financial commitment.
About RollWorks
RollWorks is a division of NextRoll that helps ambitious B2B companies align their marketing and sales teams and grow their revenue with confidence. RollWorks' solutions, which are powered by proprietary data and machine learning, address the needs of organizations of all sizes, from those with best-in-class ABM programs to those just starting out. RollWorks is a platform that marketers and sellers can't do without if they think that an account-based approach is just good business. It empowers teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system of record.
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Account Based Data
AdCombo | November 08, 2022
Relationships between companies play a huge role. Various collaborations, joint promotions, access to exclusive products, promo codes, and other unique suggestions open new opportunities for a company.
Firstly, the number of customers will increase. Users like to get all the benefits in one place. It's convenient.
Secondly, the company's significance in the niche increases. Based on psychology, users trust companies that work with established brands more. Thus, on an emotional level, they put a company and a well-known brand on the same level.
Where to search for B2B partners? There are several possible options:
Personal recommendation
The method will work for companies that have been in the niche for some time. A personal recommendation is still one of the most powerful tools for creating new partnerships. Create every opportunity to get your company recommended to others. Word of mouth still works great.
Perfect online representation
All social networks, websites, blogs, and forums of the company need to be in order. They should be easy to use and, of course, updated. If a significant partner faces a cheap uncomfortable site or social network with old posts, most likely cooperation won't take place, even if excellent conditions will be suggested.
Account-Based Marketing (aka Key Account Marketing)
It is a search and tracking of key clients. Here it is necessary to develop a step-by-step strategy:
Identify the target partner (it may be the whole company)
Find the contacts
Create a unique selling proposition based on the needs of the potential partner
Implementing the collaboration
Performance measurement
Attending niche conferences
The importance of conferences should not be forgotten. It is a place of direct contact with current or potential partners. Here it is essential to understand that key partners are unlikely to meet among the booths in the exposition area. Pre-parties, after-parties, and VIP areas should be attended. Meetings in such places can have an enormous boost to further business development.
AdCombo is a CPA network of 100,000 affiliates, who generate over 1 billion clicks a day across the globe. They provide thousands of exclusive offers in low competition markets across more than 12 niches.
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Demandbase | June 18, 2021
Demandbase announced notable novel features released in the Demandbase One ABX Cloud. Demandbase is already rich in analytics. The ABX Cloud will expand the capabilities further with Multiple Predictive Models.
The upcoming feature will enable customers to create customized Pipeline Predict and Qualification Score models for any product, business unit, or industry on their own, without the need for professional services. This is ground-breaking for predictive analytics. And permits customers to determine the best accounts to pursue across various business segments.
On this new venture, Jon Miller, chief marketing and product officer at Demandbase, said, ‘’One of the biggest issues with other predictive models today is that they either take in too many signals across too many products and activity types. In this way, it makes the end result too generalized, or they require significant professional services to customize, which takes a lot of time.”
He further added, "our Multiple Predictive Models completely upends this. Thus, improving the actionability of predictive scores and eliminating confusion. With the release, like this one, we're helping customers fine-tune their Account-Based Experience with relevance and insights at every stage of the journey."
In addition, this new feature allows users to score accounts according to their fit and interest with various business segments. In fact, it offers more control over the data that trains each model, which maximizes the accuracy of each score. Having multiple pipeline prediction models, marketing and sales teams know the right product areas to focus on before each prospect’s call. And marketing teams can easily build target account lists for campaigns with the help of product-specific messaging. Besides, customers can create a Qualification Score model. This learns their ideal customer profile (ICP) from a list of aspirational accounts representing a new market segment they are targeting.
Interestingly, Multiple Predictive Models’ latest releases included:
Role-Based Dashboards — These are out-of-the-box dashboards for marketing and sales users to help gain data and insights relevant to teams within Demandbase One. In this, custom dashboards can also be created by admins.
Sales Insight Dashboard — Another new dashboard visualizes insights to uncovering the current health of any given market or territory, including hot accounts, accounts by journey stage, high-intent accounts, re-engaged accounts, and hot contacts.
Top Intent Added to Snapshot Emails — An added content section is available within Demandbase's customizable snapshot emails. This shows the list of top intent behaviors across a user's account. This gives companies more suppleness to enable sellers with pivotal information.
Advanced Field Management — The controls are available in the Field Management settings to activate field data in the Demandbase One platform. This provides admins and users more control over the data within the platform.
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