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LEAD GENERATION: THE TOP GOAL FOR B2B MARKETERS

As B2B marketers, we’re always thinking about lead generation. Whether we’re speedily scanning badges at a tradeshow or painstakingly crafting the perfect call-to-action button, generating more and better leads is constantly top of mind.In fact, lead gen is such a key priority that it was recently ranked the top content marketing goal by 80% of B2B content marketers, according to new research from CMI and MarketingProfs.Knowing that this is a high priority for marketers, this week we’re hosting the Lead Generation & Management Summit on BrightTALK, featuring 9 live webinars exploring ways to address the most common lead gen goals and challenges.With expert speakers from top marketing brands like Marketo, EverString, and TapInfluence, we’re taking an in-depth look at some of today’s hottest lead gen-related topics, including:Generating leads through social advocacy and social selling Combining account-based marketing and content marketing Measuring the ROI of influencer marketing All sessions are free to attend and are available live and on demand. Explore the complete summit lineup below, and subscribe to the blog to hear more about future events like this.

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Fleet Profile

Fleet Profile is an independent supplier of addresses and information for the Automotive industry with an office in Brussels and Breda. Fleet Profile owns a uniform database containing more than 100,000 contacts of the top 30,000 enterprises and government organizations in the Benelux…

OTHER ARTICLES
Programmatic ABM

Buying-Group Marketing: Why is it Gaining Traction?

Article | June 9, 2022

Selling more and selling faster is the goal that drives B2B marketers. Strategically implementing account-based marketing (ABM) to target individuals with hyper-personalized messaging across different channels is what helps them achieve it. But what is Buying Group Marketing (BGM), and why do B2B marketers need to keep up with it? Buying-Group Marketing (BGM): Taking ABM up a notch by focusing on an entire buyer group instead of the account as a whole, it’s called buying-group marketing (BGM). According to a recent Forrester survey, 94% of B2B organizations sell to groups of three or more. They do this instead of spending time identifying a set of ICPs and making a purchase decision. Let us take a look at what BGM is all about. Buying Group Marketing: The Next Evolution of ABM To implement BGM, you first need to understand what buying groups are. A purchasing group is a group of people within a target account who have a say in the purchasing decision. This makes them crucial in B2B targeting. Once B2B marketers learn about their target personas, they can come up with an effective marketing plan and approach them strategically. In large enterprises, purchase decisions are never restricted to one individual. The larger the purchase decision, the larger the size of the buying groups. When a decision involves new technologies, services, or products, an individual struggle to make a purchase decision swiftly. According to Gartner, more than 75% of customers describe these purchases as very complex or difficult. With the help of BGM, the decision-making process can be streamlined and shared among multiple people within an organization. Driving Success with BGM To better execute BGM, organizations need to change their mindsets, processes and technologies and work to understand how buying groups work together. Until demand management matches the ways buyers are making purchasing decisions, marketing and sales alignment will not be possible. Organizations need to first understand how buying groups work together, then align their mindsets, technologies, and processes to efficiently execute BGM. When the marketing and sales teams align their demand management goals with the decision-making groups, only then can they drive success in their campaigns. Interest from more than one person from a single company can lead to more success and influence in the buying phase. B2B marketers need to move beyond the idea that only the first person to respond from a company should be entertained as a lead if a second person from the same company shows interest in their product or services. They need to understand that no matter how tempting account-based advertising may seem, it doesn’t guarantee success. They should focus on engaging the actual decision-makers of their target accounts. When customer personas are mapped according to their buying roles within a group, organizations will have the much-needed intelligence required to make personalized sales. The success of BGM demands the delivery of content that resonates with an individual as per their role in a buying group. B2B marketers must meet them where they are with the content that they need. Organizations can have crucial intelligence on their customers after mapping their personas and considering their roles in the buyer groups. Delivering content that the target individual can relate to is a prerequisite of BGM. BGM may not be new as a concept, but B2B marketers see improvements in their performance by harnessing it as their principal strategy. Adapting to BGM will give them the edge that they seek, while the rest try to keep up with the changing trends of the ABM industry. ________________________________________

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Buyer Intent Data

Can Your ABM Solution Measure For Your ABX Needs?

Article | October 7, 2022

ABX is about quality, not quantity. The traditional metrics that have been used to gauge ABM success are not useful in the experience-centric realm. The new and more complex benchmarks for measuring success revolve around: Relationship analytics Journey analytics Attribution analytics Once you’ve successfully closed accounts, you want to make sure you understand which ABM programs helped to contribute to that sale so you can rinse and repeat. This is where you can evaluate how a vendor measures ABM success and the entire Account-Based Experience. You will want to choose a vendor who can help you optimize your programs from the top of the funnel to the bottom, and grow your customer’s lifetime value. Some examples of metrics to measure include the volume and velocity of an account as it makes its way through the buyer journey. This helps you understand whether your programs are engaging enough as well as whether your sales cycle is too long. A strong ABM vendor will also have different methods for measuring attribution since not all businesses are alike, and marketers love seeing attribution models so they can measure the success of their marketing efforts and ROI. Other metrics to consider include advertising campaigns and website visits – but with an account-based lens. After all, you want to understand whether your advertising is reaching the right accounts and which accounts are engaging on your website. If you find you’re short-staffed, some ABM vendors offer strategic services to help you with your ABM strategy and measurement. To learn more about vendor onboarding and support, read the next section. Because ABX has a different set of metrics than ABM, when it comes to measuring the performance of the ABM solution from the vantage point of the customer experience, the scope also changes. The vendors on your shortlist should, among other features: Offer a dashboard to measure ABM impact from across the funnel. Track volume, velocity and conversion metrics for each journey stage. Offer customizable subscriptions for all custom reports. People and account based heatmaps. Allow you to combine first party, third party, firmographic and technographic data for segmentation and reporting. Allow you to compare the performance of different audiences or account lists and evaluate the impact of specific programs. Enable you to see the engagement and activities that influenced the different stages of a deal cycle. Measuring a journey and a relationship in the long term requires measuring as much data as possible, so find out if they also: Centralize your existing data sources in one location? Track B2B metrics by account? Track and report on anonymous first-touch visitors by account? Have strategic services in place to help you set up ROI reporting based on your strategies? Allow you to compare different timeframes for account stages? Provide advanced BI capabilities for ABM? The point of measuring is to take action based on knowledge and insights, and having an ABM solution that allows you to bring together all of the relevant data points for your decision-making is pivotal for the success of your business. Our agnostic Definitive Guide to Choosing an Account-Based Marketing Platform provides you with checklists like the one above as well as the reasoning behind the need for each of the features outlined in the ebook. Check it out and take advantage of the printable list we put together for your own use at the end of the guide. ABX is about quality, not quantity. The traditional metrics that have been used to gauge ABM success are not useful in the experience-centric realm. The new and more complex benchmarks for measuring success revolve around: Relationship analytics Journey analytics Attribution analytics Once you’ve successfully closed accounts, you want to make sure you understand which ABM programs helped to contribute to that sale so you can rinse and repeat. This is where you can evaluate how a vendor measures ABM success and the entire Account-Based Experience. You will want to choose a vendor who can help you optimize your programs from the top of the funnel to the bottom, and grow your customer’s lifetime value. Some examples of metrics to measure include the volume and velocity of an account as it makes its way through the buyer journey. This helps you understand whether your programs are engaging enough as well as whether your sales cycle is too long. A strong ABM vendor will also have different methods for measuring attribution since not all businesses are alike, and marketers love seeing attribution models so they can measure the success of their marketing efforts and ROI. Other metrics to consider include advertising campaigns and website visits – but with an account-based lens. After all, you want to understand whether your advertising is reaching the right accounts and which accounts are engaging on your website. If you find you’re short-staffed, some ABM vendors offer strategic services to help you with your ABM strategy and measurement. To learn more about vendor onboarding and support, read the next section. Because ABX has a different set of metrics than ABM, when it comes to measuring the performance of the ABM solution from the vantage point of the customer experience, the scope also changes. The vendors on your shortlist should, among other features: Offer a dashboard to measure ABM impact from across the funnel. Track volume, velocity and conversion metrics for each journey stage. Offer customizable subscriptions for all custom reports. People and account based heatmaps. Allow you to combine first party, third party, firmographic and technographic data for segmentation and reporting. Allow you to compare the performance of different audiences or account lists and evaluate the impact of specific programs. Enable you to see the engagement and activities that influenced the different stages of a deal cycle. Measuring a journey and a relationship in the long term requires measuring as much data as possible, so find out if they also: Centralize your existing data sources in one location? Track B2B metrics by account? Track and report on anonymous first-touch visitors by account? Have strategic services in place to help you set up ROI reporting based on your strategies? Allow you to compare different timeframes for account stages? Provide advanced BI capabilities for ABM? The point of measuring is to take action based on knowledge and insights, and having an ABM solution that allows you to bring together all of the relevant data points for your decision-making is pivotal for the success of your business. Our agnostic Definitive Guide to Choosing an Account-Based Marketing Platform provides you with checklists like the one above as well as the reasoning behind the need for each of the features outlined in the ebook. Check it out and take advantage of the printable list we put together for your own use at the end of the guide.

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Account Based Data

Building an Account-centric Organization: Part I

Article | June 29, 2023

The only constant thing about account-based marketing (ABM) is its evolution. ABM goes beyond plain sales and marketing. It is a strategic and dynamic approach to marketing. It influences B2B buyers who are savvy, digitally native, and educated buying committee members who are otherwise difficult to target, let alone convert. ABM has evolved from pure one-to-one ABM to one-to-few and one-to-many. We know how ABM is now ABX, which harnesses intent data and programmatic advertising for better results. Consider a company that wants to implement account-based marketing on its key accounts. If every aspect of this organization revolves around the needs, demands, and requirements of its key accounts, it becomes an account-centric enterprise. In the first part of this article, we will discuss how an account-based approach on an organizational level can enhance your ABM strategy and help you create relationships that deliver mutual value and growth. Building an Account-Centric Organization Transforming an entire organization into an account-centric one is overall an eight-step process. Let us look at the first four: Two-fold Approach: Check Your Foundation Examine your foundation before implementing an account-based strategy. Ensure that your tech stack is optimum and that the right employees handle the right responsibilities. Secure the internal buy-in needed to get your ABM program up and running. Adaption: Make Your Changes Eventually Make changes to your current strategy only when required and over time. It is unnecessary to completely revamp your organization to align it with your ABM efforts. Ideally, make changes based on your performance. Always focus on the target account so all your teams— demand generation, events, sales, and marketing teams— will have the mindset to target your ICP. The correct approach is to enhance your processes as you go. Awareness: Train and Educate Your Teams Your entire team should live and breathe ABM. Align your sales and marketing teams. Other teams should match their processes to best suit the target accounts’ needs. Train and educate your teams, so they can easily adapt to new ABM processes and don’t feel blind-sided. Analysis: Data Matters a Great Deal Understand your data. Constantly review, acknowledge, and adjust your processes based on the data at hand. Then, support it with the knowledge of your salespeople. Get their input and advice on which accounts to engage with for optimal results. Then, bring them into the decision-making process for outstanding results. It’s a Process Building an account-centric organization requires time and commitment. In the next part of this article, we will discuss important aspects that impact and govern the success of your ABM strategy. Stay tuned to read the next part of the article.

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ABM Accounts

ABM and AI: Friends or Foe?

Article | June 2, 2021

The application of Artificial Intelligence (AI) and other advanced technologies is inevitable and necessary to achieve the potential of account-based marketing (ABM). However, I consider technology to be more of an enabler of ABM, while the driver always remains the same – enhancing the customer experience by helping clients sustain and grow their business in this dynamic digital era. The goal is not for AI to make marketing decisions but to enable marketers to make better decisions by leveraging the strength of AI in analyzing a large amount of data quickly to share action-oriented insights. AI can be a friend or foe, depending on what decisions we make while evaluating and implementing AI. Following are key questions organizations should answer before deploying an AI-based marketing strategy.

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Programmatic ABM

A short history of Pride Month

Article | June 9, 2022

Selling more and selling faster is the goal that drives B2B marketers. Strategically implementing account-based marketing (ABM) to target individuals with hyper-personalized messaging across different channels is what helps them achieve it. But what is Buying Group Marketing (BGM), and why do B2B marketers need to keep up with it? Buying-Group Marketing (BGM): Taking ABM up a notch by focusing on an entire buyer group instead of the account as a whole, it’s called buying-group marketing (BGM). According to a recent Forrester survey, 94% of B2B organizations sell to groups of three or more. They do this instead of spending time identifying a set of ICPs and making a purchase decision. Let us take a look at what BGM is all about. Buying Group Marketing: The Next Evolution of ABM To implement BGM, you first need to understand what buying groups are. A purchasing group is a group of people within a target account who have a say in the purchasing decision. This makes them crucial in B2B targeting. Once B2B marketers learn about their target personas, they can come up with an effective marketing plan and approach them strategically. In large enterprises, purchase decisions are never restricted to one individual. The larger the purchase decision, the larger the size of the buying groups. When a decision involves new technologies, services, or products, an individual struggle to make a purchase decision swiftly. According to Gartner, more than 75% of customers describe these purchases as very complex or difficult. With the help of BGM, the decision-making process can be streamlined and shared among multiple people within an organization. Driving Success with BGM To better execute BGM, organizations need to change their mindsets, processes and technologies and work to understand how buying groups work together. Until demand management matches the ways buyers are making purchasing decisions, marketing and sales alignment will not be possible. Organizations need to first understand how buying groups work together, then align their mindsets, technologies, and processes to efficiently execute BGM. When the marketing and sales teams align their demand management goals with the decision-making groups, only then can they drive success in their campaigns. Interest from more than one person from a single company can lead to more success and influence in the buying phase. B2B marketers need to move beyond the idea that only the first person to respond from a company should be entertained as a lead if a second person from the same company shows interest in their product or services. They need to understand that no matter how tempting account-based advertising may seem, it doesn’t guarantee success. They should focus on engaging the actual decision-makers of their target accounts. When customer personas are mapped according to their buying roles within a group, organizations will have the much-needed intelligence required to make personalized sales. The success of BGM demands the delivery of content that resonates with an individual as per their role in a buying group. B2B marketers must meet them where they are with the content that they need. Organizations can have crucial intelligence on their customers after mapping their personas and considering their roles in the buyer groups. Delivering content that the target individual can relate to is a prerequisite of BGM. BGM may not be new as a concept, but B2B marketers see improvements in their performance by harnessing it as their principal strategy. Adapting to BGM will give them the edge that they seek, while the rest try to keep up with the changing trends of the ABM industry. ________________________________________

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Buyer Intent Data

Intent Marketing: Removing Guesswork Out of Marketing

Article | October 7, 2022

ABX is about quality, not quantity. The traditional metrics that have been used to gauge ABM success are not useful in the experience-centric realm. The new and more complex benchmarks for measuring success revolve around: Relationship analytics Journey analytics Attribution analytics Once you’ve successfully closed accounts, you want to make sure you understand which ABM programs helped to contribute to that sale so you can rinse and repeat. This is where you can evaluate how a vendor measures ABM success and the entire Account-Based Experience. You will want to choose a vendor who can help you optimize your programs from the top of the funnel to the bottom, and grow your customer’s lifetime value. Some examples of metrics to measure include the volume and velocity of an account as it makes its way through the buyer journey. This helps you understand whether your programs are engaging enough as well as whether your sales cycle is too long. A strong ABM vendor will also have different methods for measuring attribution since not all businesses are alike, and marketers love seeing attribution models so they can measure the success of their marketing efforts and ROI. Other metrics to consider include advertising campaigns and website visits – but with an account-based lens. After all, you want to understand whether your advertising is reaching the right accounts and which accounts are engaging on your website. If you find you’re short-staffed, some ABM vendors offer strategic services to help you with your ABM strategy and measurement. To learn more about vendor onboarding and support, read the next section. Because ABX has a different set of metrics than ABM, when it comes to measuring the performance of the ABM solution from the vantage point of the customer experience, the scope also changes. The vendors on your shortlist should, among other features: Offer a dashboard to measure ABM impact from across the funnel. Track volume, velocity and conversion metrics for each journey stage. Offer customizable subscriptions for all custom reports. People and account based heatmaps. Allow you to combine first party, third party, firmographic and technographic data for segmentation and reporting. Allow you to compare the performance of different audiences or account lists and evaluate the impact of specific programs. Enable you to see the engagement and activities that influenced the different stages of a deal cycle. Measuring a journey and a relationship in the long term requires measuring as much data as possible, so find out if they also: Centralize your existing data sources in one location? Track B2B metrics by account? Track and report on anonymous first-touch visitors by account? Have strategic services in place to help you set up ROI reporting based on your strategies? Allow you to compare different timeframes for account stages? Provide advanced BI capabilities for ABM? The point of measuring is to take action based on knowledge and insights, and having an ABM solution that allows you to bring together all of the relevant data points for your decision-making is pivotal for the success of your business. Our agnostic Definitive Guide to Choosing an Account-Based Marketing Platform provides you with checklists like the one above as well as the reasoning behind the need for each of the features outlined in the ebook. Check it out and take advantage of the printable list we put together for your own use at the end of the guide. ABX is about quality, not quantity. The traditional metrics that have been used to gauge ABM success are not useful in the experience-centric realm. The new and more complex benchmarks for measuring success revolve around: Relationship analytics Journey analytics Attribution analytics Once you’ve successfully closed accounts, you want to make sure you understand which ABM programs helped to contribute to that sale so you can rinse and repeat. This is where you can evaluate how a vendor measures ABM success and the entire Account-Based Experience. You will want to choose a vendor who can help you optimize your programs from the top of the funnel to the bottom, and grow your customer’s lifetime value. Some examples of metrics to measure include the volume and velocity of an account as it makes its way through the buyer journey. This helps you understand whether your programs are engaging enough as well as whether your sales cycle is too long. A strong ABM vendor will also have different methods for measuring attribution since not all businesses are alike, and marketers love seeing attribution models so they can measure the success of their marketing efforts and ROI. Other metrics to consider include advertising campaigns and website visits – but with an account-based lens. After all, you want to understand whether your advertising is reaching the right accounts and which accounts are engaging on your website. If you find you’re short-staffed, some ABM vendors offer strategic services to help you with your ABM strategy and measurement. To learn more about vendor onboarding and support, read the next section. Because ABX has a different set of metrics than ABM, when it comes to measuring the performance of the ABM solution from the vantage point of the customer experience, the scope also changes. The vendors on your shortlist should, among other features: Offer a dashboard to measure ABM impact from across the funnel. Track volume, velocity and conversion metrics for each journey stage. Offer customizable subscriptions for all custom reports. People and account based heatmaps. Allow you to combine first party, third party, firmographic and technographic data for segmentation and reporting. Allow you to compare the performance of different audiences or account lists and evaluate the impact of specific programs. Enable you to see the engagement and activities that influenced the different stages of a deal cycle. Measuring a journey and a relationship in the long term requires measuring as much data as possible, so find out if they also: Centralize your existing data sources in one location? Track B2B metrics by account? Track and report on anonymous first-touch visitors by account? Have strategic services in place to help you set up ROI reporting based on your strategies? Allow you to compare different timeframes for account stages? Provide advanced BI capabilities for ABM? The point of measuring is to take action based on knowledge and insights, and having an ABM solution that allows you to bring together all of the relevant data points for your decision-making is pivotal for the success of your business. Our agnostic Definitive Guide to Choosing an Account-Based Marketing Platform provides you with checklists like the one above as well as the reasoning behind the need for each of the features outlined in the ebook. Check it out and take advantage of the printable list we put together for your own use at the end of the guide.

Read More
Account Based Data

Top 10 Buyer Intent Data Tools for Maximizing Business Growth in 2023

Article | June 29, 2023

The only constant thing about account-based marketing (ABM) is its evolution. ABM goes beyond plain sales and marketing. It is a strategic and dynamic approach to marketing. It influences B2B buyers who are savvy, digitally native, and educated buying committee members who are otherwise difficult to target, let alone convert. ABM has evolved from pure one-to-one ABM to one-to-few and one-to-many. We know how ABM is now ABX, which harnesses intent data and programmatic advertising for better results. Consider a company that wants to implement account-based marketing on its key accounts. If every aspect of this organization revolves around the needs, demands, and requirements of its key accounts, it becomes an account-centric enterprise. In the first part of this article, we will discuss how an account-based approach on an organizational level can enhance your ABM strategy and help you create relationships that deliver mutual value and growth. Building an Account-Centric Organization Transforming an entire organization into an account-centric one is overall an eight-step process. Let us look at the first four: Two-fold Approach: Check Your Foundation Examine your foundation before implementing an account-based strategy. Ensure that your tech stack is optimum and that the right employees handle the right responsibilities. Secure the internal buy-in needed to get your ABM program up and running. Adaption: Make Your Changes Eventually Make changes to your current strategy only when required and over time. It is unnecessary to completely revamp your organization to align it with your ABM efforts. Ideally, make changes based on your performance. Always focus on the target account so all your teams— demand generation, events, sales, and marketing teams— will have the mindset to target your ICP. The correct approach is to enhance your processes as you go. Awareness: Train and Educate Your Teams Your entire team should live and breathe ABM. Align your sales and marketing teams. Other teams should match their processes to best suit the target accounts’ needs. Train and educate your teams, so they can easily adapt to new ABM processes and don’t feel blind-sided. Analysis: Data Matters a Great Deal Understand your data. Constantly review, acknowledge, and adjust your processes based on the data at hand. Then, support it with the knowledge of your salespeople. Get their input and advice on which accounts to engage with for optimal results. Then, bring them into the decision-making process for outstanding results. It’s a Process Building an account-centric organization requires time and commitment. In the next part of this article, we will discuss important aspects that impact and govern the success of your ABM strategy. Stay tuned to read the next part of the article.

Read More
ABM Accounts

ABM and AI: Friends or Foe?

Article | June 2, 2021

The application of Artificial Intelligence (AI) and other advanced technologies is inevitable and necessary to achieve the potential of account-based marketing (ABM). However, I consider technology to be more of an enabler of ABM, while the driver always remains the same – enhancing the customer experience by helping clients sustain and grow their business in this dynamic digital era. The goal is not for AI to make marketing decisions but to enable marketers to make better decisions by leveraging the strength of AI in analyzing a large amount of data quickly to share action-oriented insights. AI can be a friend or foe, depending on what decisions we make while evaluating and implementing AI. Following are key questions organizations should answer before deploying an AI-based marketing strategy.

Read More
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Spotlight

Fleet Profile

Fleet Profile is an independent supplier of addresses and information for the Automotive industry with an office in Brussels and Breda. Fleet Profile owns a uniform database containing more than 100,000 contacts of the top 30,000 enterprises and government organizations in the Benelux…

Related News

Account Based Data

Banzai Executes LOI to Acquire Top Rated Lead Generation Platform, IGLeads

GlobeNewswire | January 08, 2024

Banzai International, Inc. (NASDAQ: BNZI) (“Banzai” or the “Company”), a leading marketing technology company that provides essential marketing and sales solutions, today announced that it has signed a non-binding letter of intent (the “LOI”) to acquire IGLeads, a cutting-edge automated lead generation platform. Unlike competitive products that rely on firmographic data, IGLeads uses search criteria leading to 100% verified, targeted lead generation. With the proposed strategic acquisition of IGLeads, Banzai would be poised to significantly enhance its audience acquisition services, executing its strategic commitment to acquiring best-in-class, data-focused products that serve marketers everywhere. IGLeads stands out as a top-rated lead generation solution that uses search criteria, rather than firmographic filters, to extract valuable contact data from the most extensive public databases and leading social media platforms, all in one interface. IGLeads enables marketers to construct qualified, target audiences based on intent signals such as conversation topics and interests, rather than traditional firmographic filters. “IGLeads has built a unique way to deliver verified target audiences based on interest, intent, and social engagement versus traditional firmographics. IGLeads is well suited for Banzai’s customers, and we’re excited to have a chance to integrate its capabilities into our other offerings,” said Joe Davy, CEO and Founder of Banzai. “Brandon has built an efficient, profitable, and high-growth business. We’re excited to take it forward to the next stage of growth.” Compelling Strategic and Financial Benefits Profitable growth business: IGLeads is a highly profitable, rapidly growing business that Banzai can leverage to drive additional scale and acquisition opportunities. Complementary product offering: Banzai intends to integrate IGLeads’ all-in-one lead generation platform to better serve existing customers with cross-sell opportunities. Highly rated: IGLeads has close to 1,000 customers and is one of the top-user-rated lead generation solutions with a 4.7 star rating on TrustPilot. Brandon King, CEO and Founder of IGLeads commented: “Getting IGLeads to this point is a testament to the hard work and success of our team, and we believe IGLeads would be a notable addition to the Banzai platform and to Banzai’s customers. We are excited to pursue an opportunity to join Banzai and support the progression of their award-winning innovation initiatives that are working to democratize data in the MarTech space.” About Banzai Banzai is a marketing technology company that provides essential marketing and sales solutions for businesses of all sizes. On a mission to help their customers achieve their mission, Banzai enables companies of all sizes to target, engage, and measure both new and existing customers more effectively. Banzai customers include Square, Hewlett Packard Enterprise, Thermo Fisher Scientific, Thinkific, Doodle and ActiveCampaign, among thousands of others. Learn more at www.banzai.io. For investors, please visit https://ir.banzai.io/ About IGLeads IGLeads.io, established in 2021, provides innovative solutions in social media and B2B scraping across multiple platforms, offering an efficient lead generation service without the need for logins or proxies. Our team of experts is committed to excellence, customer satisfaction, and integrity. We pride ourselves on staying ahead of industry trends and adapting to meet our clients' diverse needs in the Technology SaaS sector. As a leader in this field, we offer tailored support for businesses of all sizes, aiming to drive success and growth through effective lead generation.

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Account Management

Seismic Releases The State of AI in Enablement: 2023 Report, Finds AI Supercharges GTM Efforts and Improves Customer Satisfaction, Despite Hurdles

Business Wire | October 20, 2023

Seismic, the global leader in enablement, today released the findings of The State of AI in Enablement: 2023 Report. More than 600 full-time employees in a sales, enablement, or customer success role at the management level or above in the United States were surveyed, with findings indicating AI-powered enablement technology is a game changer for businesses looking to quickly and efficiently drive revenue growth as they continue to weather the economic storm. The report found that go-to-market (GTM) leaders expect investments in AI to pay off in dividends, as 85% of respondents believe the fusion of AI and GTM strategy will lead to revenue growth for their organization. Among this group, leaders predict an average of 23% growth will be directly attributed to AI utilization over the next five years. The report also found that the majority of GTM leaders use enablement technology, and of those, 84% say that it’s mission-critical to achieving revenue goals. So it comes as no surprise that 89% of those who use the technology already have plans to further invest in 2024. These leaders anticipate enablement budgets to increase by 19% next year – a decision they largely attributed to the significant advancements in AI. What’s more: 93% agree that advancements in AI – and specifically the ways they can bolster enablement efforts – are a major driver for their company’s increasing investment in enablement technology going into next year. However, the impact will not be immediate – overcoming challenges, driving adoption of new tech, and seeing results takes time. Over half (66%) of GTM leaders who have deployed AI tools report that they encountered initial hurdles before eventually realizing positive outcomes. Notably, 51% say that implementation and adoption are their greatest areas of concern in regards to using AI in enablement, which is why enablement tools like Seismic are critical to help facilitate seamless integration within a business’s revenue operations. But these hurdles certainly haven't prevented the march toward progress, with 83% reporting they would like to deploy more AI solutions for their team within the next 12 months. The past year has been wrought with market challenges, which makes AI-powered enablement technology more crucial for business success than ever before, said Doug Winter, CEO and cofounder, Seismic. The proof is in the pudding: When an organization's enablement efforts are streamlined with AI technology, it drives greater GTM efficiency, operational optimization, and better buyer experiences – all of which translate into a stronger bottom line. At Seismic, we are leading the charge to define the future of AI-powered enablement and look forward to working closely with our customers and partners on this endeavor. Additional key report findings include In 2024, a significant majority (93%) of GTM leaders who intend to boost their investment in enablement technology attribute their decision to the significant advancements in AI In fact, over half (54%) of GTM leaders say their organization already uses AI-powered tools for sales enablement The three top functions that GTM leaders are leveraging AI-powered enablement tools for are: 53% use it for content analytics 50% use it for content distribution 48% use it for learning and coaching And businesses are reaping the benefits: 91% of those who have implemented AI tools say that their company has noted an increase in customer satisfaction since implementing AI into their enablement processes However, implementation of AI technology takes time and does not come without challenges. Of those who faced challenges, 54% report integration issues, 41% report a lack of understanding, and 34% report security or privacy concerns That said, the data is clear: the benefits far outweigh the challenges 63% of GTM leaders believe that AI is the primary force behind evolving customer experiences today 73% believe that companies that fail to effectively incorporate AI into their GTM processes will fall behind their competitors within the next three years About Seismic Seismic is the global leader in enablement, helping organizations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement CloudTM is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organizations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe, and Australia.

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Buyer Intent Data

DemandScience Products Earn a Record 53 Awards in Fall 2023 G2 Reports

GlobeNewswire | October 20, 2023

DemandScience, a leading AI-powered B2B demand generation company that accelerates global growth for its clients, today announced that the company’s products earned a total of 53 awards in G2’s Fall 2023 Reports. Receiving 53 awards from G2’s recognition program is a new record for DemandScience. Highlights include: three Fastest Implementation awards, three Easiest To Do Business With awards, five Momentum Leader awards, and 42 G2 Grid® Report Leader and High Performer awards. At DemandScience, one of our most important goals is to forge trusted partnerships with our clients. Our global team works hard every day to achieve this by providing B2B enterprise organizations with innovative AI-powered marketing solutions that help them tackle complex demand generation problems, exceed their goals and realize a quantifiable return on their investments, said Peter Cannone, Chair and CEO of DemandScience. Since G2 awards are based on verified reviews from real users, being recognized with these awards is a meaningful validation of our approach, the effectiveness of our solutions, and our ability to help clients succeed. In addition to earning more G2 Fall 2023 awards than in any previous quarter, DemandScience won around the world, including the Americas, EMEA, and APAC. News of DemandScience’s G2 wins follows the company’s recent announcement that it is one of only 143 companies in history to be named to the Inc. 5000 list of the fastest-growing private companies for ten consecutive years. Highlights of verified customer reviews of DemandScience on the G2 platform: “Amazing Customer Experience.”“DemandScience has been incredibly helpful in connecting our TAL (Target Account List) to our content syndication efforts. We have unlocked an entirely new channel to support our Sales team in driving business…” “Top Performing Content Syndication Vendor.”“DemandScience drives high ROI for our content syndication program, drive(s) high quality leads and are flexible...” “Great Platform for Lead Generation.”“Klarity is a very accurate platform designed by DemandScience. It really helps our team of Appointment Setters find the most accurate information for leads and contacts... it has increased the effectiveness of our team's success.” DemandScience’s Content Syndication, ABM Display and B2B Intent Data products won 24 awards: Award Report Easiest To Do Business With Easiest To Do Business With Easiest To Do Business With Leader Leader Leader Leader Leader Leader Leader Leader Leader Leader Leader Leader Momentum Leader Momentum Leader Momentum Leader Momentum Leader High Performer High Performer High Performer High Performer High Performer Relationship Index for Enterprise Account-Based Web and Content Experiences Relationship Index for Enterprise Account-Based Advertising Relationship Index for Mid-Market Buyer Intent Data Providers Grid Report for Lead Capture Enterprise Grid Report for Lead Capture Mid-Market Grid Report for Lead Capture Small-Business Grid Report for Lead Capture Americas Regional Grid Report for Lead Capture Enterprise Americas Regional Grid Report for Lead Capture Mid-Market Americas Regional Grid Report for Lead Capture Small-Business Americas Grid Report for Lead Capture EMEA Regional Grid Report for Lead Capture Europe Regional Grid Report for Lead Capture Mid-Market Europe Regional Grid Report for Lead Capture UK Regional Grid Report for Lead Capture Momentum Grid Report for Lead Capture Momentum Grid Report for Account-Based Web and Content Experiences Momentum Grid Report for Account-Based Advertising Momentum Grid Report for Buyer Intent Data Providers Grid Report for Buyer Intent Data Providers Mid-Market Grid Report for Buyer Intent Data Providers Americas Regional Grid Report for Account-Based Web and Content Experiences Americas Regional Grid Report for Buyer Intent Data Providers Mid-Market Americas Regional Grid Report for Buyer Intent Data Providers Klarity by DemandScience, the company’s B2B marketing and sales account intelligence tool for building, sharing, and prioritizing contact lists has won 29 awards: Award Report Fastest Implementation Implementation Index for Small-Business Marketing Account Intelligence Fastest Implementation Implementation Index for Small-Business Lead Intelligence Fastest Implementation Implementation Index for Small-Business Sales Intelligence Momentum Leader Momentum Grid Report for Marketing Account Intelligence High Performer Small-Business Grid Report for Sales Intelligence High Performer Small-Business Grid Report for Marketing Account Intelligence High Performer Americas Regional Grid Report for Lead Intelligence High Performer Americas Regional Grid Report for Sales Intelligence High Performer Americas Regional Grid Report for Lead Mining High Performer EMEA Regional Grid Report for Lead Intelligence High Performer EMEA Regional Grid Report for Sales Intelligence High Performer Europe Regional Grid Report for Lead Intelligence High Performer Europe Regional Grid Report for Sales Intelligence High Performer UK Regional Grid Report for Marketing Account Intelligence High Performer UK Regional Grid Report for Lead Intelligence High Performer UK Regional Grid Report for Sales Intelligence High Performer Asia Regional Grid Report for Marketing Account Intelligence High Performer India Regional Grid Report for Marketing Account Intelligence High Performer Mid-Market Americas Grid Report for Marketing Account Intelligence High Performer Mid-Market Americas Grid Report for Sales Intelligence High Performer Mid-Market EMEA Regional Grid Report for Sales Intelligence High Performer Small-Business Americas Regional Grid Report for Lead Intelligence High Performer Small-Business Americas Regional Grid Report for Sales Intelligence High Performer Small-Business EMEA Regional Grid Report for Lead Intelligence High Performer Small-Business EMEA Regional Grid Report for Sales Intelligence High Performer Small-Business Europe Regional Grid Report for Lead Intelligence High Performer Small-Business Europe Regional Grid Report for Sales Intelligence High Performer Small-Business UK Regional Grid Report for Sales Intelligence “Rankings on G2 reports are based on data provided to us by real software buyers,” explained Sara Rossio, Chief Product Officer at G2. “Potential buyers know they can trust these insights when researching and selecting software because they’re rooted in vetted, verified, and authentic reviews.” G2 is one of the world’s largest and most trusted software marketplaces. About DemandScience DemandScience is the premier AI-powered, B2B demand generation company accelerating global growth for our clients. The DemandScience intelligence platform empowers B2B organizations to swiftly identify the right accounts and target in-market buyers with precision. By combining groundbreaking technologies and AI innovation, the company ensures timely delivery of accurate data, intelligence, and insights, adding value to the end-to-end journey from initial engagement to conversion. Founded in 2012, DemandScience provides 1,500 global customers with superior marketing solutions, B2B data, and leads. With a team of 600+ employees across operations in seven countries, DemandScience is certified as a Great Place To Work, named #5 on Fortune Magazine’s 2022 list of the Best Workplaces in Advertising & Marketing, and one of only 143 companies in history to be named to the Inc. 5000 for 10 consecutive years. For further insights on why DemandScience stands at the forefront of transformative demand generation, visit demandscience.com and connect on LinkedIn, X, Facebook, and Instagram. About G2 G2 is the world's largest and most trusted software marketplace. More than 60 million people annually — including employees at all of the FORTUNE 500 — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business – including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com.

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Account Based Data

Banzai Executes LOI to Acquire Top Rated Lead Generation Platform, IGLeads

GlobeNewswire | January 08, 2024

Banzai International, Inc. (NASDAQ: BNZI) (“Banzai” or the “Company”), a leading marketing technology company that provides essential marketing and sales solutions, today announced that it has signed a non-binding letter of intent (the “LOI”) to acquire IGLeads, a cutting-edge automated lead generation platform. Unlike competitive products that rely on firmographic data, IGLeads uses search criteria leading to 100% verified, targeted lead generation. With the proposed strategic acquisition of IGLeads, Banzai would be poised to significantly enhance its audience acquisition services, executing its strategic commitment to acquiring best-in-class, data-focused products that serve marketers everywhere. IGLeads stands out as a top-rated lead generation solution that uses search criteria, rather than firmographic filters, to extract valuable contact data from the most extensive public databases and leading social media platforms, all in one interface. IGLeads enables marketers to construct qualified, target audiences based on intent signals such as conversation topics and interests, rather than traditional firmographic filters. “IGLeads has built a unique way to deliver verified target audiences based on interest, intent, and social engagement versus traditional firmographics. IGLeads is well suited for Banzai’s customers, and we’re excited to have a chance to integrate its capabilities into our other offerings,” said Joe Davy, CEO and Founder of Banzai. “Brandon has built an efficient, profitable, and high-growth business. We’re excited to take it forward to the next stage of growth.” Compelling Strategic and Financial Benefits Profitable growth business: IGLeads is a highly profitable, rapidly growing business that Banzai can leverage to drive additional scale and acquisition opportunities. Complementary product offering: Banzai intends to integrate IGLeads’ all-in-one lead generation platform to better serve existing customers with cross-sell opportunities. Highly rated: IGLeads has close to 1,000 customers and is one of the top-user-rated lead generation solutions with a 4.7 star rating on TrustPilot. Brandon King, CEO and Founder of IGLeads commented: “Getting IGLeads to this point is a testament to the hard work and success of our team, and we believe IGLeads would be a notable addition to the Banzai platform and to Banzai’s customers. We are excited to pursue an opportunity to join Banzai and support the progression of their award-winning innovation initiatives that are working to democratize data in the MarTech space.” About Banzai Banzai is a marketing technology company that provides essential marketing and sales solutions for businesses of all sizes. On a mission to help their customers achieve their mission, Banzai enables companies of all sizes to target, engage, and measure both new and existing customers more effectively. Banzai customers include Square, Hewlett Packard Enterprise, Thermo Fisher Scientific, Thinkific, Doodle and ActiveCampaign, among thousands of others. Learn more at www.banzai.io. For investors, please visit https://ir.banzai.io/ About IGLeads IGLeads.io, established in 2021, provides innovative solutions in social media and B2B scraping across multiple platforms, offering an efficient lead generation service without the need for logins or proxies. Our team of experts is committed to excellence, customer satisfaction, and integrity. We pride ourselves on staying ahead of industry trends and adapting to meet our clients' diverse needs in the Technology SaaS sector. As a leader in this field, we offer tailored support for businesses of all sizes, aiming to drive success and growth through effective lead generation.

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Account Management

Seismic Releases The State of AI in Enablement: 2023 Report, Finds AI Supercharges GTM Efforts and Improves Customer Satisfaction, Despite Hurdles

Business Wire | October 20, 2023

Seismic, the global leader in enablement, today released the findings of The State of AI in Enablement: 2023 Report. More than 600 full-time employees in a sales, enablement, or customer success role at the management level or above in the United States were surveyed, with findings indicating AI-powered enablement technology is a game changer for businesses looking to quickly and efficiently drive revenue growth as they continue to weather the economic storm. The report found that go-to-market (GTM) leaders expect investments in AI to pay off in dividends, as 85% of respondents believe the fusion of AI and GTM strategy will lead to revenue growth for their organization. Among this group, leaders predict an average of 23% growth will be directly attributed to AI utilization over the next five years. The report also found that the majority of GTM leaders use enablement technology, and of those, 84% say that it’s mission-critical to achieving revenue goals. So it comes as no surprise that 89% of those who use the technology already have plans to further invest in 2024. These leaders anticipate enablement budgets to increase by 19% next year – a decision they largely attributed to the significant advancements in AI. What’s more: 93% agree that advancements in AI – and specifically the ways they can bolster enablement efforts – are a major driver for their company’s increasing investment in enablement technology going into next year. However, the impact will not be immediate – overcoming challenges, driving adoption of new tech, and seeing results takes time. Over half (66%) of GTM leaders who have deployed AI tools report that they encountered initial hurdles before eventually realizing positive outcomes. Notably, 51% say that implementation and adoption are their greatest areas of concern in regards to using AI in enablement, which is why enablement tools like Seismic are critical to help facilitate seamless integration within a business’s revenue operations. But these hurdles certainly haven't prevented the march toward progress, with 83% reporting they would like to deploy more AI solutions for their team within the next 12 months. The past year has been wrought with market challenges, which makes AI-powered enablement technology more crucial for business success than ever before, said Doug Winter, CEO and cofounder, Seismic. The proof is in the pudding: When an organization's enablement efforts are streamlined with AI technology, it drives greater GTM efficiency, operational optimization, and better buyer experiences – all of which translate into a stronger bottom line. At Seismic, we are leading the charge to define the future of AI-powered enablement and look forward to working closely with our customers and partners on this endeavor. Additional key report findings include In 2024, a significant majority (93%) of GTM leaders who intend to boost their investment in enablement technology attribute their decision to the significant advancements in AI In fact, over half (54%) of GTM leaders say their organization already uses AI-powered tools for sales enablement The three top functions that GTM leaders are leveraging AI-powered enablement tools for are: 53% use it for content analytics 50% use it for content distribution 48% use it for learning and coaching And businesses are reaping the benefits: 91% of those who have implemented AI tools say that their company has noted an increase in customer satisfaction since implementing AI into their enablement processes However, implementation of AI technology takes time and does not come without challenges. Of those who faced challenges, 54% report integration issues, 41% report a lack of understanding, and 34% report security or privacy concerns That said, the data is clear: the benefits far outweigh the challenges 63% of GTM leaders believe that AI is the primary force behind evolving customer experiences today 73% believe that companies that fail to effectively incorporate AI into their GTM processes will fall behind their competitors within the next three years About Seismic Seismic is the global leader in enablement, helping organizations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement CloudTM is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organizations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe, and Australia.

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Buyer Intent Data

DemandScience Products Earn a Record 53 Awards in Fall 2023 G2 Reports

GlobeNewswire | October 20, 2023

DemandScience, a leading AI-powered B2B demand generation company that accelerates global growth for its clients, today announced that the company’s products earned a total of 53 awards in G2’s Fall 2023 Reports. Receiving 53 awards from G2’s recognition program is a new record for DemandScience. Highlights include: three Fastest Implementation awards, three Easiest To Do Business With awards, five Momentum Leader awards, and 42 G2 Grid® Report Leader and High Performer awards. At DemandScience, one of our most important goals is to forge trusted partnerships with our clients. Our global team works hard every day to achieve this by providing B2B enterprise organizations with innovative AI-powered marketing solutions that help them tackle complex demand generation problems, exceed their goals and realize a quantifiable return on their investments, said Peter Cannone, Chair and CEO of DemandScience. Since G2 awards are based on verified reviews from real users, being recognized with these awards is a meaningful validation of our approach, the effectiveness of our solutions, and our ability to help clients succeed. In addition to earning more G2 Fall 2023 awards than in any previous quarter, DemandScience won around the world, including the Americas, EMEA, and APAC. News of DemandScience’s G2 wins follows the company’s recent announcement that it is one of only 143 companies in history to be named to the Inc. 5000 list of the fastest-growing private companies for ten consecutive years. Highlights of verified customer reviews of DemandScience on the G2 platform: “Amazing Customer Experience.”“DemandScience has been incredibly helpful in connecting our TAL (Target Account List) to our content syndication efforts. We have unlocked an entirely new channel to support our Sales team in driving business…” “Top Performing Content Syndication Vendor.”“DemandScience drives high ROI for our content syndication program, drive(s) high quality leads and are flexible...” “Great Platform for Lead Generation.”“Klarity is a very accurate platform designed by DemandScience. It really helps our team of Appointment Setters find the most accurate information for leads and contacts... it has increased the effectiveness of our team's success.” DemandScience’s Content Syndication, ABM Display and B2B Intent Data products won 24 awards: Award Report Easiest To Do Business With Easiest To Do Business With Easiest To Do Business With Leader Leader Leader Leader Leader Leader Leader Leader Leader Leader Leader Leader Momentum Leader Momentum Leader Momentum Leader Momentum Leader High Performer High Performer High Performer High Performer High Performer Relationship Index for Enterprise Account-Based Web and Content Experiences Relationship Index for Enterprise Account-Based Advertising Relationship Index for Mid-Market Buyer Intent Data Providers Grid Report for Lead Capture Enterprise Grid Report for Lead Capture Mid-Market Grid Report for Lead Capture Small-Business Grid Report for Lead Capture Americas Regional Grid Report for Lead Capture Enterprise Americas Regional Grid Report for Lead Capture Mid-Market Americas Regional Grid Report for Lead Capture Small-Business Americas Grid Report for Lead Capture EMEA Regional Grid Report for Lead Capture Europe Regional Grid Report for Lead Capture Mid-Market Europe Regional Grid Report for Lead Capture UK Regional Grid Report for Lead Capture Momentum Grid Report for Lead Capture Momentum Grid Report for Account-Based Web and Content Experiences Momentum Grid Report for Account-Based Advertising Momentum Grid Report for Buyer Intent Data Providers Grid Report for Buyer Intent Data Providers Mid-Market Grid Report for Buyer Intent Data Providers Americas Regional Grid Report for Account-Based Web and Content Experiences Americas Regional Grid Report for Buyer Intent Data Providers Mid-Market Americas Regional Grid Report for Buyer Intent Data Providers Klarity by DemandScience, the company’s B2B marketing and sales account intelligence tool for building, sharing, and prioritizing contact lists has won 29 awards: Award Report Fastest Implementation Implementation Index for Small-Business Marketing Account Intelligence Fastest Implementation Implementation Index for Small-Business Lead Intelligence Fastest Implementation Implementation Index for Small-Business Sales Intelligence Momentum Leader Momentum Grid Report for Marketing Account Intelligence High Performer Small-Business Grid Report for Sales Intelligence High Performer Small-Business Grid Report for Marketing Account Intelligence High Performer Americas Regional Grid Report for Lead Intelligence High Performer Americas Regional Grid Report for Sales Intelligence High Performer Americas Regional Grid Report for Lead Mining High Performer EMEA Regional Grid Report for Lead Intelligence High Performer EMEA Regional Grid Report for Sales Intelligence High Performer Europe Regional Grid Report for Lead Intelligence High Performer Europe Regional Grid Report for Sales Intelligence High Performer UK Regional Grid Report for Marketing Account Intelligence High Performer UK Regional Grid Report for Lead Intelligence High Performer UK Regional Grid Report for Sales Intelligence High Performer Asia Regional Grid Report for Marketing Account Intelligence High Performer India Regional Grid Report for Marketing Account Intelligence High Performer Mid-Market Americas Grid Report for Marketing Account Intelligence High Performer Mid-Market Americas Grid Report for Sales Intelligence High Performer Mid-Market EMEA Regional Grid Report for Sales Intelligence High Performer Small-Business Americas Regional Grid Report for Lead Intelligence High Performer Small-Business Americas Regional Grid Report for Sales Intelligence High Performer Small-Business EMEA Regional Grid Report for Lead Intelligence High Performer Small-Business EMEA Regional Grid Report for Sales Intelligence High Performer Small-Business Europe Regional Grid Report for Lead Intelligence High Performer Small-Business Europe Regional Grid Report for Sales Intelligence High Performer Small-Business UK Regional Grid Report for Sales Intelligence “Rankings on G2 reports are based on data provided to us by real software buyers,” explained Sara Rossio, Chief Product Officer at G2. “Potential buyers know they can trust these insights when researching and selecting software because they’re rooted in vetted, verified, and authentic reviews.” G2 is one of the world’s largest and most trusted software marketplaces. About DemandScience DemandScience is the premier AI-powered, B2B demand generation company accelerating global growth for our clients. The DemandScience intelligence platform empowers B2B organizations to swiftly identify the right accounts and target in-market buyers with precision. By combining groundbreaking technologies and AI innovation, the company ensures timely delivery of accurate data, intelligence, and insights, adding value to the end-to-end journey from initial engagement to conversion. Founded in 2012, DemandScience provides 1,500 global customers with superior marketing solutions, B2B data, and leads. With a team of 600+ employees across operations in seven countries, DemandScience is certified as a Great Place To Work, named #5 on Fortune Magazine’s 2022 list of the Best Workplaces in Advertising & Marketing, and one of only 143 companies in history to be named to the Inc. 5000 for 10 consecutive years. For further insights on why DemandScience stands at the forefront of transformative demand generation, visit demandscience.com and connect on LinkedIn, X, Facebook, and Instagram. About G2 G2 is the world's largest and most trusted software marketplace. More than 60 million people annually — including employees at all of the FORTUNE 500 — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business – including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com.

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