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The Future of B2B Demand Generation

How automating the buyer journey can qualify leads in the sales funnel, at a limited cost.

Spotlight

ODEN: B2B Marketing Agency

WE’RE NOT YOUR AGENCY OF RECORD. WE’RE YOUR AGENCY OF REFUGE. We’re Oden. We’re B2B marketing experts focused on the project needs of marketing managers and their teams. We’re the combination of talent, Fortune 500 experience, and tenacious service you’ve been looking for. Our understanding of marketing and our ability to craft creative solutions have been forged on the marketing front lines of FedEx. And International Paper. And Thomas & Betts. And many other global (and demanding) companies. Your agency of record may have your CMO’s attention. But we have your back. We’re the ones you can look to for fresh thinking. The ones you can rely on to add value to your project while helping you stay true to your brand. The ones who can work in concert with your other agencies. We know how to make your job easier and more rewarding. And we’re ready to go to work.

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now
MORE VIDEOS

Spotlight

ODEN: B2B Marketing Agency

WE’RE NOT YOUR AGENCY OF RECORD. WE’RE YOUR AGENCY OF REFUGE. We’re Oden. We’re B2B marketing experts focused on the project needs of marketing managers and their teams. We’re the combination of talent, Fortune 500 experience, and tenacious service you’ve been looking for. Our understanding of marketing and our ability to craft creative solutions have been forged on the marketing front lines of FedEx. And International Paper. And Thomas & Betts. And many other global (and demanding) companies. Your agency of record may have your CMO’s attention. But we have your back. We’re the ones you can look to for fresh thinking. The ones you can rely on to add value to your project while helping you stay true to your brand. The ones who can work in concert with your other agencies. We know how to make your job easier and more rewarding. And we’re ready to go to work.

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