Shorten Your Forms to Improve Your Inbound Marketing

Have you ever started to fill out a lead form, but got to the point where it was too long and you either gave up or put in fake information? Most visitors are the same way, which can have a severe impact on your marketing campaigns and the bottom line.Check out the infographic below to learn why shorter lead forms are an important factor in improving your inbound marketing campaigns and driving more qualified leads.

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ROI Research On Investment

ROI Research On Investment is a global authority on corporate expansion and investment intelligence. Through ROI Vision, we provide full-service consultation and lead generation to economic development agencies and B2B companies. We specialize in the design and execution of complex lead generation and business intelligence programs. Our success stems from an unparalleled commitment to client satisfaction and meet their sales and marketing challenges. With a team of 60+ professionals, fluent in 25 languages, ROI’s capabilities are global in scope.

Other Infographics
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How To Personalize Your Messaging To Increase Sales And Create Loyal Customers

Infographic | August 9, 2021

With 55% of buyers preferring to interact with content that is tailored specifically for them, it's more important than ever for marketers to deliver personalized messaging that speaks to their buyers' pain points. This infographic from CleverTap highlights key stats about the role of personalized messaging in buyer experiences, and provides 10 tips for improving personalization efforts in email, mobile and in-app content.

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Using Intent Data in ABM

Infographic | February 14, 2022

In today’s long B2B buying journey, buyers are in control and they are interacting across multiple channels. The key is to use data and technology to serve up highly targeted content across channels, tuned to the stage of the buyer’s journey a prospect is in, and what their behavior shows they are most apt to engage in. - Mark Emond, Founder and President of Demand Spring

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Why Data-Backed ABM Programs Bring More Sales?

Infographic | February 8, 2022

With access to valuable data, marketers are focused on leads that are more likely to become buyers. They can also work on targeting their messaging towards these potential buyers. Firmographic, technographic, engagement, and intent data are used to create target account lists increases Average Contract Value.

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AI and ML in B2B Marketing

Infographic | June 24, 2022

Artificial intelligence (AI) and machine learning (ML) are driving critical decision making, enhancing business intelligence, and creating innovative products and services in B2B marketing.

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3 reasons marketing leaders rely on AI

Infographic | June 6, 2022

The pandemic caused many sales and marketing tactics to come to a screeching standstill. But adoption of artificial intelligence (technology marketers have been slow to employ) went through the roof. Frito-Lay Chief Growth Officer told Harvard Business Review that the crisis inspired his team to compress their five-year digital transformation plans into six months.

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Nine Ways Strategic Growth Drivers Lead Marketing and Influence the Business

Infographic | April 11, 2021

In 2020, B2B marketers played a critical leadership role as businesses responded to the Covid-19 pandemic. ITSMA’s 2021 B2B Marketing Trends Survey showed that marketers were more agile than expected, achieved their goals effectively despite budget cuts, and became even more valuable to their organizations despite all the challenges they faced.

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Spotlight

ROI Research On Investment

ROI Research On Investment is a global authority on corporate expansion and investment intelligence. Through ROI Vision, we provide full-service consultation and lead generation to economic development agencies and B2B companies. We specialize in the design and execution of complex lead generation and business intelligence programs. Our success stems from an unparalleled commitment to client satisfaction and meet their sales and marketing challenges. With a team of 60+ professionals, fluent in 25 languages, ROI’s capabilities are global in scope.

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