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LookBookHQ’s Nurture Program: The First Six Months

LookBookHQ has built a best practice lead nurture program using its own content marketing automation platform to educate and identify sales-ready leads. Here’s a deep dive into what we built, how we did it and the results we’ve seen to date along with pro-tips for building your own killer nurture program.

Spotlight

April Six

April Six is a global B2B marketing agency working with some of the world’s most innovative technology brands. From offices in London, San Francisco and Singapore, we specialize in delivering exceptional strategic marketing and results-driven integrated programs that cross media and regional barriers. Our end-to-end capabilities include: strategic planning and analysis; integrated digital and social programs; results-driven creativity delivered through integrated campaigns, lead generation, nurture and account-based marketing; turn-key implementation for global execution across regions at speed, including translation and localization; sales enablement; internal and channel marketing and event support; marketing automation expertise (Eloqua & Marketo); website, tool and application development; business analysis; information architecture and UX. optimization.

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Account Tiering in ABM

Infographic | March 2, 2022

Using technology, data points, and research to prioritize and segment your key accounts is called account tiering.

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Purchase intent data is a powerful tool to help you reach active buyers researching solutions. But all intent is not created equal. Intent data is only as good as its source and the quality of signals that inform it. Read on to learn what attributes make up a strong intent signal, so you can confidently identify real purchase intent.

Using Intent Data in ABM

Infographic | February 14, 2022

In today’s long B2B buying journey, buyers are in control and they are interacting across multiple channels. The key is to use data and technology to serve up highly targeted content across channels, tuned to the stage of the buyer’s journey a prospect is in, and what their behavior shows they are most apt to engage in. - Mark Emond, Founder and President of Demand Spring

The Power of Account-based Marketing

Infographic | January 27, 2022

ABM targets accounts with buyer intent. 80% Marketers say ABM improves customer lifetime values. 87% Marketers say ABM outperforms other marketing strategies.

How To Personalize Your Messaging To Increase Sales And Create Loyal Customers

Infographic | August 9, 2021

With 55% of buyers preferring to interact with content that is tailored specifically for them, it's more important than ever for marketers to deliver personalized messaging that speaks to their buyers' pain points. This infographic from CleverTap highlights key stats about the role of personalized messaging in buyer experiences, and provides 10 tips for improving personalization efforts in email, mobile and in-app content.

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LookBookHQ’s Nurture Program: The First Six Months