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THE VALUE OF INFOGRAPHICS IN B2B MARKETING

April 17, 2017

The most powerful infographics do more than simply present information; they can telegraph a complex story in simple visual terms to a broad range of audiences in creative and engaging ways. In B2B marketing, the allure of infographics is especially strong. The customer journey can be long and arduous—and infographics can ease the process.

Spotlight

Jackson Marketing, Motorsports & Events

We are a Chief Marketer magazine top-ranked national marketing and events agency that is passionate about bringing complex brands to life. We build brand preference among customers, motivate dealers and sales organizations, and inspire employees. Our team has worked with brands from virtually every industry, yet we have specific expertise marketing transportation and B2B brands. Today, we are more than 100 people strong. You can find us working hard throughout America on any given day. Maybe we're launching a new product in Dallas. Or facilitating a ride-and-drive in New Orleans. Or mapping an off-road race in Baja, Mexico. Or maybe we're huddled in a conference room, surrounded by hundreds of ideas on a dry erase board, trying with all of our might to find that one nugget that will help a client kick their competitors' teeth in. Ideas that move.

Other Infographics

Nine Ways Strategic Growth Drivers Lead Marketing and Influence the Business

Infographic | April 11, 2021

In 2020, B2B marketers played a critical leadership role as businesses responded to the Covid-19 pandemic. ITSMA’s 2021 B2B Marketing Trends Survey showed that marketers were more agile than expected, achieved their goals effectively despite budget cuts, and became even more valuable to their organizations despite all the challenges they faced.

7 Important ABM KPIs To Measure Success

Infographic | January 20, 2022

They track the engagement rate of the leads within your target accounts. They measure the impact of your campaign on your top accounts. They measure the average selling point (ASP) to confirm correct account targeting. It measures the accounts that have ceased business with you over a period. It tracks the engagement each piece of content brings.

Anatomy of Real Purchase Intent Signals

Infographic | May 21, 2021

Purchase intent data is a powerful tool to help you reach active buyers researching solutions. But all intent is not created equal. Intent data is only as good as its source and the quality of signals that inform it. Read on to learn what attributes make up a strong intent signal, so you can confidently identify real purchase intent.

10 Tell-tale Signs that Intent Data Is Here To Stay

Infographic | June 4, 2021

Intent data has been a hot topic amongst B2B marketers for a few years. But is it a passing trend, or is it here to stay? Our research suggests that intent data is here for the long haul and is only going to get more reliable, useful and fundamental to our marketing strategies.

Why Data-Backed ABM Programs Bring More Sales?

Infographic | February 8, 2022

With access to valuable data, marketers are focused on leads that are more likely to become buyers. They can also work on targeting their messaging towards these potential buyers. Firmographic, technographic, engagement, and intent data are used to create target account lists increases Average Contract Value.

The Importance of Conversational Marketing in ABM

Infographic | December 10, 2021

Conversational marketing is about leveraging the power of real-time conversations and two-way dialogue to engage customers and seamlessly move them through your marketing and sales funnels. This could be online chats, social media channels, or live brand experiences, but the end goal is the same — engaging with customers one-on-one to stand out from the competition and humanize your brand.

THE VALUE OF INFOGRAPHICS IN B2B MARKETING