home.aspx
 
. Resources/Whitepapers/7b363df9-f8b8-4dc2-91da-35a65d1d1cf2_HTA_WhitePaper.pdf
whitepaper
HYBRID TARGETED ADVERTISING WHITE PAPER
A major shift in the way Broadcasters are managing their advertising is occurring. With the advent of fast Internet connections for so many people in the UK, EU and other regions around the world, the possibility now exists for the delivery of content using either broadband, cable, satellite or terrestrial broadcasting with little distinction, from the user’s perspective, between the different methods of reception. The presence of broadband as a delivery method also allows for personalised delivery of content and is particularly relevant to advertising. This white paper discusses a possible design strategy for a targeted advertising (TA) system utilizing both broadband and traditional broadcast to achieve a TA solution. Effectively a hybrid TA (HTA) solution. DOWNLOAD