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. https://www.salesforce.com/content/dam/web/en_us/www/documents/e-books/smb/Pardot_Complete_Guide_to_B2B_Marketing.pdf
blog article
THE COMPLETE GUIDE TO B2B MARKETING
In early 2015, Salesforce conducted a survey of more than 2,100 global marketers to better understand the current state of B2B marketing. The results proved that B2B marketers are as time-strapped as ever, and consistently grapple with three main challenges: new business development, lead quality, and lead generation. But that’s not all that B2B marketers have on their plates. The emphasis on a more cohesive, personalized selling process is growing, leading many marketers to increase their investments in technologies that can help them create 1:1 buying experiences. READ MORE