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Bruce Scheer on Value Insight Tools for Demand Generation and Sales Enablement

Short video explaining how to accelerate the buying process with a solid financial value proposition. Value Insight Tools are an integral part to this success, and FutureSight clients use custom versions of ROI calculators and TCO tools in their demand generation and lead nurturing campaigns to support customers when they are doing their online investigations. They also use tools to enable their sales reps to communicate the potential ROI or Total Cost of Ownership of their solutions...

Spotlight

YesPath

YesPath is the platform for B2B marketers. Ask Sales if the MQLs you’re passing are sales-ready. If they say no, consider YesPath. Our platform for Account-Based Marketing (ABM) helps Sales & Marketing build account relationships by tracking engagement, predicting intent, and personalizing content. Let us show you how demand gen works best when it’s high-touch and personal. We believe that the best way to build relationships is to listen and provide genuine help. But this has been challenging at scale, even when companies use CRM and marketing automation.

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Spotlight

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