Intelechy Group

Account Based Data

Bombora | May 24, 2021

According to Bombora Company Surge, this week's intent data shows an increase in searches for "programmatic" and "LED billboards" among both brands and agencies (R). Despite budget cuts last year, advertisers posted better-than-expected programmatic ad spending in the United States last summer. According to eMarketer, programmatic digital display ad spending will rise to 24.1% (from just 10% last year), and CTV – which is almost exclusively video &nda...

Core ABM

RollWorks | June 17, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today celebrated continued momentum across its platform as the ABM leader high-growth companies rely on to accelerate revenue. The company announced significant enhancements to features of its Site Visitor API that further advances the incorporation of account-level insight into web content personalization. RollWorks now supports LiveRamp's identifier, RampID™ across channels, as it continues to shore up...

TechTarget, Inc. | January 31, 2020

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced the release of IT Deal Alert Priority EngineTM Email Alerts to help enterprise technology sales teams quickly identify and take action on the best opportunities in their territory. Priority Engine, a 2019 CODiE award winner for Best ABM and Best Sales & Marketing Intelligence Solution, is a SaaS-based platform that provides technology vendors with the most active accounts a...

Core ABM

Demand Spring | September 20, 2022

Two-thirds of marketers have implemented ABM strategies in their organizations BOSTON, MA – September 20, 2022 – Revenue Marketing consultancy Demand Spring today released their first annual State of Account-Based Marke...