B2B vs B2C Content Marketing: What You need To Know

Content marketing is the basis of an Inbound Marketing strategy and is one of the key determinants of your overall marketing success. But we do not do content marketing in B2B as we do in B2C. Here are some thoughts to tailor its content marketing. To be able to adapt its content marketing, it is necessary to define precisely its target and very well know it to create the appropriate content. You must establish the typical profile of your average buyer. In B2C, the buyer is often motivated by a personal desire, without really external constraints. In B2B, your buyer persona is often at the heart of complex purchasing processes during which several players in the company intervene. Nevertheless, this person is the one who will make the decision to use your services.