KickFire Customer, Idio Ltd., Generates 879% Increase in Target Account Identification with IP-Address-to-Company API

Today, KickFire, the leader in IP address intelligence and company identification, announced that their customer, Idio, reported an 879% increase in target account identification throughout its Content Intelligence Platform. Idio identifies patterns in client content consumption to provide prescriptive and predictive insight, in order to display real-time, cross-channel content personalization. By connecting KickFire’s company identification technology, B2B marketers will now experience the ability to increase target account identification throughout the Idio platform.“By analyzing our top 100 target accounts, we were able to expand from 3,224 CRM-identified visitors (via Eloqua ID) to 31,560 identified visitors using KickFire’s Domain Name field – That's an 879% increase in target account reach,” stated Idio Co-Founder and CEO, Edward Barrow. “Out of the 817,000 visitors on our website, only 2% had cookie data available. KickFire was able to identify 10.3% at the account level – that’s a 415% increase!”Typical account-based targeting occurs at the cookie-level and is often limited to identifying 2–6% of website visitors. KickFire’s foundation is built upon IP address intelligence and machine learning, rather than cookie data. With this new connection, the Idio Platform delivers the capability to personalize and power digital experiences with IP address data, for both known and unknown visitors, enabling users to see a 10X increase in company identification.