How to Qualify a Lead: The Battle-Tested B2B Framework
Business 2 Community | June 04, 2018
No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. Product planning, marketing funnels and sales enablement will only get you so far after that, it’s all about scaling the sales machine. You need to reach the right prospects, fill your pipeline with quality leads, and eventually turn those folks into paying customers.