Big Idea Marketing Trends That Can Transform Your Brand

Marketing trends come and go, sometimes as swiftly (and pitilessly) as the evening tide. Experts croon about them at the beginning of a year, and in the middle of the same year bloggers cheerfully take joy on those that fail to catch fire. It’s just not easy to catch the right trend wave. Should your company jump on the Instagram advertising bandwagon and what happened to Snapchat as the next big thing? Maybe virtual reality is not blowing up, but can’t we trust augmented reality? What exactly is going on with bots and artificial intelligence? I know we’ve tried a few here at QuestionPro. With all this said, we can rely on some “big idea” marketing trends that transcend the yearly sequence of products and services mainly because they have worked very well with established brands. These ideas are hard to measure with short-term analytics, perhaps frustrating financial departments because they are so psychological or “meta.” But in many ways, these trends are priceless because they deeply motivate