Advertising organization files complaint against CTCA

The Truth In Advertising organization, or TINA, has filed a complaint against Cancer Treatment Centers of America. A yearlong investigation by ad watchdog TINA into the marketing of the top 50 cancer centers around the country that spend the most on advertising has concluded that the vast majority 90 percent are deceptively promoting atypical patient testimonials. TINA.org catalogued more than 700 testimonials featuring cancer patients with a less than 50 percent five-year survival rate that have been used in marketing materials to advance the narrative, either explicitly or implicitly, that treatment at a particular cancer center will provide patients with a therapeutic advantage, allowing them to beat the odds and live beyond five years.