Adobe Launches LinkedIn Integrations to Deliver Enhanced Account-Based Experiences for B2B Marketers

Marketing and sales teams can kick-start their ABM initiatives with ABM Essentials from Marketo Engage, part of Adobe Experience Cloud. ABM Essentials – the industry’s most complete ABM solution brings together the power of ABM and Customer Experience Management (CXM) to put people and experiences at the centre of their B2B marketing strategies and create new account-based experiences (ABX). Helping marketers launch more comprehensive ABX strategies even faster, Adobe is announcing two new innovations in Marketo Engage to empower marketers to provide personalised experiences that their buyers demand across touchpoints.