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Accenture | April 03, 2020
A global B2B marketing service agency - Yesler has been acquired by Accenture. Transaction details not shared. The acquisition continues to strengthen and scale Accenture’s B2B marketing services, adding depth in offerings such as account-based m...
True Influence | August 26, 2020
True Influence®, the technology leader of intent-based sales and marketing solutions, today launched the True Influence ABM Marketing Cloud™ for intent-driven, multi-channel account-based demand generation. This new solution provides B2B marketing and sales organizations with comprehensive insights into accounts, buying groups and individual prospects who make the final purchase decisions, as well as the tools to successfully act on this information across all channels. The True...
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Thesis | October 26, 2020
Thesis, an award-winning digital agency, accelerates its growth with the strategic acquisition of the assets of Bonfire Marketing, a digital content marketing agency specializing in account-based marketing (ABM) for technology clients. The deal includes the client acquisition of a Silicon Valley-based, Fortune 100 information technology company that has been leveraging Bonfire Marketing’s ABM services for several years, thus expanding Thesis’s client portfolio and full-service digita...
Orbis Market Reports | March 30, 2021
The Worldwide Account-Based Marketing (ABM) market research report gives a careful analysis of the market status, market size, market growth, share, trends, and cost structures. The report likewise gives key market drivers and difficulties alongside the top players. The worldwide Account-Based Marketing (ABM) market report additionally clarifies strategic assessment and analysis of the conjecture time frame and anticipated growth. The focal point of the Account-Based Marketing (AB...
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