Acronym

CORE ABM

MRP | May 26, 2022

MRP, the only enterprise-class account-based sales and marketing platform, today announced a live event, The Role of ABM Technologies in the Enterprise, with our guest Forrester Principal Analyst Malachi Threadgill. Hosted by MRP, the webcast will provide actionable insights from Forrester’s research and walk attendees through the key considerations enterprises need to look for when evaluating and implementing ABM platform capabilities. The 60-minute webinar takes place Tues...

ACCOUNT BASED DATA

LinkedIn | February 17, 2021

A new guide for account based marketing (ABM) has been published by LinkedIn. The guide also tells how businesses can utilize abm approach in their marketing processes. As explained by LinkedIn: "With a rising community of B2B marketers selecting LinkedIn as the basis of their ABM plan, we’ve observed, first-hand, some of the collective roadblocks they come across. To support more salespersons reap the profits of ABM, we’ve advanced a framework for ...

ABM ACCOUNTS

B2BSMX | August 12, 2021

The Demand Gen Report team could not be happier to be at the B2B Sales & Marketing Exchange (#B2BSMX) live in Boston! We’ve spent the past two days mingling with marketing and sales experts and attending multiple session across four dedicated content tracks: Profitable Partnerships, Demand Gen Summit, Revenue Operations and FlipMyFunnel. The first day of #B2BSMX featured a series of intimate Workshops, Case Studies and a Keynote that covered everything from leveraging ex...

ABM ACCOUNTS

Concord | September 07, 2022

Concord USA, LLC (“Concord”), a leading technology consulting and digital transformation firm, is pleased to announce two new leadership hires to the organization –Chris Whaley is joining as Chief Revenue Officer and John Baglivo is joining as Chief Marketing Officer. As the Chief Revenue Officer, Chris Whaley will work with the sales and sales operations teams to refine and grow the customer-focused sales structure across the global organization. ...