Adaptive

Act-On | March 06, 2017

Act-On Software, the leading provider of marketing automation for fast-growing businesses, today announced a vision to enable marketers to easily implement an adaptive marketing strategy for their business. Act-On is showcasing a strategy and technology platform that will enable marketers to connect with their buyers and customers in more personalized ways through Adaptive Journeys. The Act-On platform can recognize behaviors, preferences, and interests, and use that data to automatically adapt ...

| June 21, 2016

Madison Logic, a company dedicated to solving the digital needs of B2B marketers, is partnering with YesPath, an account-based marketing (ABM) platform for adaptive campaigns, to extend the reach of account-based marketing programs. The companies have integrated their products so that YesPath customers can trigger media campaigns in response to buyer signals......

Madison Logic | June 15, 2016

Madison Logic, one of the world's fastest growing companies dedicated to solving the digital needs of B2B marketers, is partnering with YesPath, an account-based marketing (ABM) platform for adaptive campaigns, to extend the reach of account-based marketing programs....

Madison Logic | June 15, 2016

Madison Logic,one of the world’s fastest growing companies dedicated to solving the digital needs of B2B marketers, is partnering with YesPath, an account based marketing (ABM) platform for adaptive campaigns, to extend the reach of account based marketing programs....