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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Cvent, ID.me | December 23, 2021
On December 21, Cvent, a market leader in events and hospitality, announced its partnership with ID.me, a secure digital identity network for testing, vaccine and health status verification required for hybrid and in-person events in the United States.
ID.me powers Cvent Health Check, a dynamic solution for health, vaccine, and testing status. It allows event planners to safely verify an attendee’s health status without any hassles. When combined with Cvent’s event mar...
ZoomInfo | February 09, 2022
On February 8, ZoomInfo announced that they launched a new account-based marketing (ABM) platform, MarketingOS. This platform aligns sales and marketing teams in a unified system that is powered by ZoomInfo’s world-class B2B data.
MarketingOS assists demand generation and ABM teams in targeting and converting leads into buyers through insight-driven orchestration, and personalized engagement over multiple channels. It also includes email, SMS, display and social advertising....
Terminus | October 01, 2021
Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced its acquisition of Zylotech and launched Terminus Customer Data Platform (CDP) to improve the accuracy of B2B go-to-market data.
With the acquisition of Zylotech, Terminus is now the only ABM platform with a standalone CDP purpose-built for B2B. Terminus CDP enables customers to continuously cleanse go-to-market data a...
BUYER INTENT DATA
Bombora, Neutronian | January 04, 2022
Bombora ranks second in Neutronian’s Beta NQI™ Transparency Ratings. One of the core values that Bombora follows is data stewardship. It has developed its product Company Surge® through collaboration and innovation.
“Leveraging data across marketing use cases is more important than ever, and as privacy concerns grow, transparency is a key differentiator for our customers. At Bombora, we value being trusted stewards of data, which includes working closely with...
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