Adigma

ACCOUNT-BASED EXECUTION

Cvent, ID.me | December 23, 2021

On December 21, Cvent, a market leader in events and hospitality, announced its partnership with ID.me, a secure digital identity network for testing, vaccine and health status verification required for hybrid and in-person events in the United States. ID.me powers Cvent Health Check, a dynamic solution for health, vaccine, and testing status. It allows event planners to safely verify an attendee’s health status without any hassles. When combined with Cvent’s event mar...

ABM ACCOUNTS

ZoomInfo | February 09, 2022

On February 8, ZoomInfo announced that they launched a new account-based marketing (ABM) platform, MarketingOS. This platform aligns sales and marketing teams in a unified system that is powered by ZoomInfo’s world-class B2B data. MarketingOS assists demand generation and ABM teams in targeting and converting leads into buyers through insight-driven orchestration, and personalized engagement over multiple channels. It also includes email, SMS, display and social advertising....

ACCOUNT-BASED DATA

Terminus | October 01, 2021

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced its acquisition of Zylotech and launched Terminus Customer Data Platform (CDP) to improve the accuracy of B2B go-to-market data. With the acquisition of Zylotech, Terminus is now the only ABM platform with a standalone CDP purpose-built for B2B. Terminus CDP enables customers to continuously cleanse go-to-market data a...

BUYER INTENT DATA

Bombora, Neutronian | January 04, 2022

Bombora ranks second in Neutronian’s Beta NQI™ Transparency Ratings. One of the core values that Bombora follows is data stewardship. It has developed its product Company Surge® through collaboration and innovation. “Leveraging data across marketing use cases is more important than ever, and as privacy concerns grow, transparency is a key differentiator for our customers. At Bombora, we value being trusted stewards of data, which includes working closely with...