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ACCOUNT BASED ANALYTICS

Terminus | March 09, 2022

On March 8, Terminus announced a new ABM course and certification program titled ‘The Account-Based Strategy Certification: Fundamentals’. The program is designed to assist B2B marketers in creating strategic ABM roadmaps. It will enable go-to-market teams to build a business case for ABM, confidently implement their first ABM program, or scale and improve their existing ABM program. “Every day, we come across experienced marketers who say they have...

CORE ABM

Demandbase | February 15, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces the launch of its Account-Based Experience (ABX) Certification. The company has a proven track record of educating revenue teams through Demandbase Academy, having certified more than 7,000 professionals for completing its Account-Based Marketing (ABM) Certification courses. Now, with the addition of this new ABX Certification, Demandbase pulls back the curtain on the future of ABM and B2B go-to-market. The course leads p...

PROGRAMMATIC ABM

6sense | April 21, 2022

On April 20, 6sense announced its platform ‘6sense Revenue AI’ and previewed other innovative products that strengthens its leadership position in the market. The platform eliminates the guesswork that revenue teams rely on by using the power of AI across buyer journeys. It will allow users to offer a better customer experience and to produce a high-quality pipeline that will ultimately likely convert to revenue. "Every business wants to generate rev...

ABM ACCOUNTS

MRP, MarTech Breakthrough | August 13, 2021

MRP Prelytix, the only enterprise-class predictive ABM platform, today announced its selection as the “Best Overall Account-Based Marketing Solution” by leading market intelligence organization MarTech Breakthrough. This is the third year in a row that MRP has received top honors based on the platform’s unique ability to support global enterprises in achieving high-performance conversion, pipeline velocity, and revenue in complex operating environments. “MR...