Affiliate Marketing Association of Canada

Buyer Intent Data

Bombora | December 01, 2022

Bombora, the leading provider of B2B Intent data solutions, today announced that it has hired Jeff Marcoux as Chief Marketing Officer and Elena Drozd, Ph.D, as Vice President of Data Science. Marc Johnson, the current CMO & GM, will shift to the role of Chief Operating Officer. Marcoux, a veteran marketer who has twice worked with Bombora as a customer, has been working closely with Bombora’s marketing team as a consultant for the past year. Prior to that, he was Head of...

Buyer Intent Data

GlobeNewswire | April 27, 2023

Anteriad today announced results of a new study with Ascend2 that shows marketers under increasing pressure to perform in a tough market, and that a focus on quality marketing data, particularly intent data, can help drive results. The study, “The 2023 Marketing Data Impact Report: B2B Marketers Under Pressure to Prove It or Pull Their Hair Out,” found that less than one third (28%) of marketers expect to hit Q2 2023 goals and are feeling the stress. Ascend2 and Anteriad found ...

Core ABM

Contentgine | January 12, 2022

Contentgine®, The world leader in Content-Based Marketing®, announced today that it has reached a curation milestone of over 400 business category solution sets derived from its collection of over 500,000 content assets in its vast content library. Each solution set contains B2B vendor case studies for nearly every industry category. Those sets are constantly offered up by Contentgine's trademarked Perpetual Engine methodology to the company's database of over 133 mil...

Comscore | September 04, 2020

Comscore a trusted partner for planning, transacting and evaluating media, today announced an agreement to provide Nextdoor, the neighborhood hub for trusted connections and the exchange of helpful information, goods, and services, with Comscore's industry-leading digital audience measurement. The multi-year agreement includes access to Comscore's Media Metrix® Multi-Platform, and Plan Metrix® Multi-Platform, which combines consumers' desktop and mobile behavior with advanced...