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Targeted Account Strategy
ZoomInfo | October 06, 2022
ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced that its global contact database has grown to more than 235 million business-to-business (B2B) professional profiles, including more than 145 million contacts in markets outside of the U.S. ZoomInfo’s rapid expansion, paired with major investments in ensuring data integrity and privacy compliance across the globe, gives companies the ability to reach their next cus...
Core ABM, ABM Accounts
Bombora, Account Media | December 15, 2022
Organizations looking for high-quality business-to-business leads should look to Account Media — especially now that it’s armed with Bombora Company Surge®. That’s the word from Account Media’s happy customers. Account Media partners exclusively with B2B publishers and demand providers by implementing strategic demand-generation strategies through access to its highly engaged B2B audiences. Powered by Bombora’s Data Co-op and Company Surge®, I...
ABM Accounts
Madison Logic | May 05, 2022
Madison Logic, the leading global digital Account Based Marketing (ABM) platform, announces a new LinkedIn Audiences integration as the latest release of Journey Acceleration within the ML Platform. The integration allows marketers to seamlessly share lists of accounts from ML Insights to LinkedIn Campaign Manager to be used for LinkedIn ad targeting and unify their ABM strategy across multiple channels to increase account engagement and accelerate the sales cycle. With the new Jo...
Selling Signals, TechnologyAdvice | August 23, 2022
Selling Signals, an online publication for sales professionals, today announces its acquisition by TechnologyAdvice, a B2B media platform with the mission of creating opportunities for B2B technology buyers and vendors. This acquisition comes as part of TechnologyAdvice's purchase of Marc Waring Ventures – the lead investor in Selling Signals – which was finalized on July 6, 2022. "We're excited to join TechnologyAdvice because of the opportu...
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