American Marketing Association Baltimore

ACCOUNT-BASED DATA

ON24 | October 14, 2021

ON24, a digital experience platform, welcomed Leo Ryan as its VP of Customer Success in EMEA. In his new role, Ryan will provide local support to help EMEA customers leverage the full power of the ON24 platform to create, scale and personalize engaging digital experiences for demand generation, partner enablement and event marketing. Ryan joins the company with more than 20 years of experience leading digital innovation and marketing initiatives for SaaS startups and brands such a...

ACCOUNT-BASED ANALYTICS

Agent3, oneninefive | February 02, 2022

Agent3, the leading global end-to-end Account-Based Marketing (ABM) provider, has acquired leading demand generation specialist, oneninefive, to significantly enhance its ability to deliver account-centric demand generation programs to its global customer base. Combining the existing Agent3 demand generation resources with the team at oneninefive will immediately create a global team of more than 40 consultants focused on the delivery of higher quality account engagement and leads that are faste...

ACCOUNT-BASED DATA

Terminus | October 07, 2021

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced it has been included in the Forrester New Tech B2B Customer Data Platforms, Q3 2021 Report. Terminus is the only included late stage vendor in both the embedded and standalone customer data platform (CDP) functionality segments. The inclusion comes after Terminus announced its acquisition of leading B2B CDP, Zylotech, ...

ACCOUNT-BASED EXECUTION

Demandbase | March 31, 2021

Demandbase, the pioneer and industry leader in account-based go-to-market, today announced significant improvements to its Personalization product. Demandbase is doubling down on its promise to help companies build the best experiences at the right stage for their target accounts after unveiling Account-Based Experience (ABX) as the future of Account-Based Marketing (ABM) earlier this month. Site Customization and Forms Enrichment are two new and extended features that will be launched, each of ...