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Sendoso | July 22, 2020
Sendoso, the leading Sending Platform and leader in Account-Based Execution, today announced the availability of several new features to help B2B businesses flourish in a world where ABX is the answer to successfully engaging with prospects and customers along the buyer’s journey. In the new normal, delivering the most revenue and ROI requires marketing, sales, and CX teams to work together to collectively drive a cross-functional account-based strategy. This is only achievable with...
Demandbase | January 28, 2020
Demandbase, the leader in Account-Based Marketing (ABM), today announced the availability of Dynamic Audiences feature to its flagship ABM Platform, enabling B2B marketers to automate their advertising and marketing campaigns. Dynamic Audiences empowers marketers to optimize their ABM strategy by automatically updating campaign audiences with the most relevant target accounts, based on CRM updates, recent offsite intent activity, website engagement, or other events that support a specific campai...
CORE ABM
Demandbase | May 25, 2022
On May 20, Demandbase announced the appointment of Sean Malone as its new chief information security officer (CISO). Malon comes with experience in cyber security and defense. He will look over information security and IT functions at Demandbase. "Joining Demandbase as CISO is very exciting." said Malone. "Joining Demandbase as CISO is very exciting. I've watched how influential Demandbase solutions are for B2B companies —...
ACCOUNT-BASED ADVERTISING
Demandbase | December 16, 2021
Today Demandbase, the B2B go-to-market leader, breaks ground with new Audience Management Destinations for Demandbase One that bring the power of account intelligence to social advertising. B2B marketers will be able to reach account-based targets on traditionally consumer platforms, including Facebook, Instagram, Twitter, Google, YouTube, Bing, and Adobe, as well as an expanded integration with LinkedIn. This new functionality is yet another way Demandbase enables marketers to personalize the b...
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