B2B Marketing Forum Europe

ABM Accounts

PR Newswire | May 29, 2023

COMPLY, the leading provider of compliance software, consulting and education resources for the financial services sector and whose portfolio of offerings includes ComplySci, RIA in a Box, National Regulatory Services (NRS) and illumis, today announced it has named Gayle Nixon as Chief Marketing Officer. This announcement comes at an integral juncture, as the firm seeks to scale growth and enable clients to meet evolving regulatory requirements. Nixon is an experienced MarTech a...

Account Based Data

Medallia | August 02, 2022

Medallia, Inc., the global leader in customer and employee experience, today announced its partnership with The Arnold P. Gold Foundation as a Gold Corporate Council Member. The Gold Foundation champions humanism in healthcare, which it defines as compassionate, collaborative, and scientifically excellent care. The Gold Corporate Council is an exclusive group formed in 2017 to advance the Gold Foundation’s mission of creating systems and cultures that support humanistic care...

Account Based Data, Targeted Account Strategy

Sprinklr | December 27, 2022

Finding segregated operations teams and optimizing them to improve the customer experience is one of the top strategic moves businesses are making, and platforms like Sprinklr help in this regard. Ventana Research has evaluated several customer experience management (CXM) platforms and released its 2023 Customer Experience Management Value Index Report. Sprinklr, a unified customer experience management (Unified CXM) platform for evolving enterprises, turned out to be an "e...

Folloze | July 16, 2020

Folloze today announced it has joined the Microsoft ISV Connect program and signed a Business Applications agreement with Microsoft. Folloze also announced the release of Folloze ABM for Microsoft Dynamics 365 to support Account-Based Marketing for B2B companies. Folloze ABM for Microsoft Dynamics 365 is a powerful solution which combines Folloze’s Personalized Marketing Platform with the growing Dynamics 365 business application platform, designed for collaborative marketing and sales go-...